The Pros And Cons Of Generative AI And Your Organization

"Generative AI" or GenAI is quickly becoming a household term, but how many organizations understand its benefits and risks?

GenAI is, at its most basic, artificial intelligence that generates content according to whatever instructions the user feeds the software. These instructions (or prompts) direct GenAI to create text, audio, images, video or other material. Some examples include "create an image of a lion with wings in a garden," or "write lyrics similar to one of Taylor Swift's songs about how great dogs are."

While some GenAI produces only one kind of output – such as images or music – all GenAI are trained based on existing content or data, the source of which is often unknown to the user. In fact, many GenAI models utilize the user's input to further train and improve itself. This is both beneficial and risky. To establish best technical practices several security agencies have issued joint guidelines. In this blog we consider some of the pros and cons