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ARTICLE · 05 JUNE 2015

Canadian Privacy Commissioner Rules Advertising Campaign Raises Privacy Concerns

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According to the Office of the Privacy Commissioner of Canada, the company subsequently withdrew the targeted advertising campaign.

CanadaPrivacy

On April 7, the Office of the Privacy Commissioner of Canada released a report finding that a large telecommunications company had violated the Personal Information Protection and Electronic Documents Act when it tracked its customers' browsing habits, application usage, and television viewing and calling patterns as part of a relevant advertising program without consent. According to the Office of the Privacy Commissioner of Canada, the company subsequently withdrew the targeted advertising campaign.

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