Introduction
The annual tradition of the NFL Super Bowl offers more than just
a display of the great American sport. Many viewers are drawn to
the spectacle to watch the elaborate half time show, and plenty of
viewers tune in just for the commercials.
This year's Super Bowl featured several Bud Light commercials, which irreverently poked
fun at two of its competitors – Miller Lite and
Coors Light. As the commercials allege in no uncertain terms,
Miller and Coors brew with corn syrup, while Bud Light does not.
What was striking about these commercials was not just the fact
that the brewers allegedly brew with the sugary substance, but that
the commercials unabashedly featured the logos and trademarks of
the Miller Lite and Coors Light brands.
