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ARTICLE · 08 MARCH 2021

Supreme Brand Recognition – The Notorious RBG

In honour of International Women's Day 2021 (IWD2021) it seems fitting to honour the iconic former Associate Justice of the Supreme Court of the United States, Ruth Bader Ginsburg (a.k.a RBG), who passed away on September 18, 2020.

CanadaIntellectual Property

In honour of International Women's Day 2021 (IWD2021) it seems fitting to honour the iconic former Associate Justice of the Supreme Court of the United States, Ruth Bader Ginsburg (a.k.a RBG), who passed away on September 18, 2020. She was a trailblazer in fighting for gender equality in the legal arena and a force to reckon with as a jurist. IWD2021 brings an opportunity to recognize this incredible woman, advocate, judge and gender and equality champion. RBG's work and decisions changed the lives of women in the United States in particular. However her impact certainly flowed into Canada and around the world. Over the course of her life RBG's brand power sky rocketed. Although a Supreme Court Justice makes for an unlikely pop icon, such was the case for RBG. This blog takes a brief look at some of the brands that became associated with Madam Justice Ginsburg.

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