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ARTICLE · 26 APRIL 2021

Reduce, Reuse, Rebrand – Earth Day April 2021

Over the last year or so most of the world has faced challenges arising from the global pandemic caused by COVID-19.

CanadaIntellectual Property

Over the last year or so most of the world has faced challenges arising from the global pandemic caused by COVID-19. Among other things, the pandemic has provided an opportunity for raising greater awareness around how companies address environmental and social challenges and has highlighted the importance of Environmental, Social and Governance (ESG) issues.

In honour of Earth Day April 2021 this blog takes a brief look at some of the basics of having a brand strategy with a focus on environmental impact.

One of the developments since the start of the global pandemic is an increased desire to see greater alignment of company goals and success metrics tied to a focus on long term environmental impact and public interest. Building a brand that is pro-sustainability is increasingly a key part of business strategy. For some companies this has always been at the core of the business. In such a case the company is continuing to maintain its eco-friendly and or

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Recognized for our industry focus, we are strong across all the key industry sectors: financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and life sciences and healthcare.

Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.

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