ARTICLE · 26 JULY 2024

Québec's Bill 96 And Trademark Implications For Businesses

Fillmore Riley

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Québec's sweeping legislation may impact brand owners' businesses. This article provides an overview of what brand owners conducting business in Québec need to know.

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Québec's sweeping legislation may impact brand owners' businesses. This article provides an overview of what brand owners conducting business in Québec need to know.

In June 2022, the Province of Québec adopted the wide-ranging Bill 96 in a move to improve protection of the French language in Québec. This legislation amended several laws in Québec, including the Charter of the French Language in Québec (the Charter). The changes restrict the use of English and other non-French languages in Québec and create certain obligations to use the French language when conducting business in Québec, including with respect to trademarks. Draft regulations were published on January 10, 2024, and consultations have concluded.

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