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ARTICLE · 27 MARCH 2018

Putting The Content Cat Back In The Bag

Singleton Urquhart Reynolds Vogel LLP
Singleton Urquhart Reynolds Vogel LLP
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Singleton Urquhart Reynolds Vogel LLP

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People love sharing cat photos. Astonishingly, one source reports that as of March, 2016, over 87 million photos and videos were tagged "#cat" on Instagram alone.

CanadaIntellectual Property
Kyle Thompson
Kyle Thompson
David Edinger
David Edinger

People love sharing cat photos. Astonishingly, one source reports that as of March, 2016, over 87 million photos and videos were tagged "#cat" on Instagram alone.

But what happens when someone shares one of your photos or videos to social media or a web site without your consent? While cats have limited legal rights, you may have rights in copyright or trademark and such sharing can raise a number of legal issues for you, the sharer and the online platform.

If your valuable (presumably non-cat) content was shared without your consent, you first need to identify your trademark and/or copyright interests before determining how best to protect those rights. Depending on the content and context, this process may be simple or complex.

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