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ARTICLE · 29 MAY 2024

Proving Use Of A Trademark On Social Media

Can a trademark be challenged? Yes, there are a number of ways of disputing a pending or registered trademark – competitors do it to each other all the time.

CanadaIntellectual Property

Trademarks frequently become points of contention among competitors, with social media posts now playing a significant role as evidence in these disputes. It's essential for business owners to seek guidance on how to appropriately use and display trademarks on social media. Proper usage can be crucial in defending your trademark if it's ever challenged.


Can a trademark be challenged? Yes, there are a number of ways of disputing a pending or registered trademark – competitors do it to each other all the time.

In this article we explore the challenges of using social media evidence when trying to prove use of a trademark. Remember that "use" in this context has a special meaning: it must be display of the mark for trademark purposes.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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