Emerging technologies to mitigate environmental impact and even
remediate harm that has already occurred, known colloquially as
"cleantech", represent a potentially
explosive growth opportunity for Canadian innovation.
Intellectual property rights, and in particular patent protection,
can be an important asset for Canadian cleantech companies that can
and should be leveraged as part of their business and growth
strategy. Patent rights can be valuable not only in excluding
competitors and soliciting investment, but even in terms of
marketing. Patents can demonstrate that a company is on the
cutting edge of sustainable technology.
Not only is increasing government regulation resulting in an
increase in the demand for cleantech, there is also a concomitant
increase in government and academic support for these
initiatives. Specifically, the Government of Canada is
providing funding and academic support to advance Canada's
cleantech sector.