If it has not happened yet, it might soon. You type the name of
your business into Google to see how it presents only to find a
competitor's business is listed above yours. Confusingly, its
advertisement bears your business's name and/or your trademark,
letter for letter, word for word. You start to worry that potential
customers will click your competitor's link instead of yours.
You even fear some customers will mistake your competitor's
business for your own. You wonder: How does this happen, and what
can I do?
Google keyword
advertising
As businesses seek to expand their online presence, many will
engage in Google keyword advertising. Google keyword advertising
involves bidding on keywords so your business will appear first
when someone uses those keywords in a Google search. For instance,
if you open Google now and search "running shoes," the
top results will bear the heading "Sponsored" and will
likely include the terms "running" and/or
"shoes." The
