Leveraging And Licensing IP Assets To Grow Your Bottom Line

Companies strive to increase the value of their assets and the revenue earned from those assets. These assets may include intellectual property, but companies often struggle with identifying an appropriate value for IP assets. The mission to derive more revenue from IP assets is a step in the right direction to maximize their revenue-earning potential, and doing so may drive boards of directors to consider IP assets as an integral part of their long-term investment decisions.

First, companies must take stock of their IP assets by conducting an IP audit or assessment. This type of audit frequently entails interviewing and canvassing the appropriate managers within the company to identify all of the patents, registered and unregistered trade-marks, trade secrets, know-how, copyrights and industrial designs.