Five Misconceptions That May Put Your Business's Brand At Risk

Many businesses will create a brand and invest time and resources into it (e.g., engaging a graphic designer, having goods produced with the label, marketing the services, etc.), but neglect to consider whether their brand is capable of being protected at all, and whether they have an appropriate strategy for protecting it.

Building a brand on shaky legal ground can cause significant headaches down the line. It is worthwhile to consult a legal professional from the get-go.

Here are five common misconceptions that may put your brand in a perilous position.

Misconception #1: A business or corporate name registration grants you exclusive rights to the name across Canada.

A business name is a very weak way of protecting a name.