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ARTICLE · 02 DECEMBER 2010

Defamation Risks from User-Generated and Other Online Content

Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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Blake, Cassels & Graydon LLP

Blake, Cassels & Graydon LLP

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The Internet provides seemingly endless opportunities for organizations to market and promote their goods and services and to build customer loyalty.

CanadaIntellectual Property
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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Copyright 2010, Blake, Cassels & Graydon LLP

Originally published in Blakes Bulletin on Intellectual Property/Information Technology Social Media Series, December 2010

Introduction

The Internet provides seemingly endless opportunities for organizations to market and promote their goods and services and to build customer loyalty. An understanding of the law of defamation is vital to ensure that an organization's online activities do not result in real-world legal liability.

Most organizations have an Internet presence, such as a website, Facebook pages, and Twitter accounts. Some allow their customers to post comments or other user-generated content (UGC) on the organization's website. In taking advantage of these opportunities to engage customers, an organization must keep in mind that the law of defamation applies fully to all its online activities.

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