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ARTICLE · 17 DECEMBER 2012

Dangers Of Over-Emphasizing: CFIA Releases Interim Highlighted Ingredients Guidelines

Smart & Biggar
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It is common for manufacturers to "highlight" ingredients or flavours in food using words, pictures, or graphics, such as "made with real fruit" and/or a picture of berries.

CanadaIntellectual Property
Bereskin & Parr LLP
Bereskin & Parr LLP
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It is common for manufacturers to "highlight" ingredients or flavours in food using words, pictures, or graphics, such as "made with real fruit" and/or a picture of berries. However, the Canadian Food Inspection Agency (CFIA) has said that over-emphasizing the importance, presence, or absence of an ingredient on packaging or advertising may mislead consumers and run afoul of the Food and Drugs Act and the Consumer Packaging and Labelling Act.

After almost 10 years of stakeholder consultations and drafting, CFIA has confirmed that it will apply the rules set out in the Interim Guidelines for highlighting ingredients, until it releases final guidelines.

The Interim Guidelines address the following scenarios:

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