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ARTICLE · 24 MARCH 2017

Can You Sleep At Night – You Need To Know About Injunctions In Canada

Fogler, Rubinoff LLP
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The mattress business is a competitive one! Trade-marks in the mattress business are valuable! Sleep Country Canada Inc. is a major mattress retailer in Canada.

CanadaIntellectual Property
Colleen Spring Zimmerman
Colleen Spring Zimmerman
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The mattress business is a competitive one! Trade-marks in the mattress business are valuable!

Sleep Country Canada Inc. is a major mattress retailer in Canada. It is best known for its slogan "Why Buy a Mattress Anywhere Else?". It owns two Canadian trade-mark registrations for this slogan. This trade-mark, together with its accompanying musical jingle, have been used by Sleep Country Canada in its promotional campaigns since 1994. Those campaigns have included television, radio, print and digital adverting. According to Sleep Country Canada, this slogan is and has been the cornerstone of its brand and marketing for its business. The jingle was ranked as one of Canada's 25 catchiest jingles and was inducted into the marketing Hall of Legends and the Retail Council of Canada Hall of Fame in 2005.

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