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ARTICLE · 01 FEBRUARY 2008

Employees On Web 2.0: Risks, Costs And What Employers Can Do

Web 2.0 favourites such as MySpace, Facebook, Wikipedia and web logs (or "blogs") have revolutionized the way people use the Internet. They have also cost companies hundreds of millions of dollars in productivity and raised the stakes in managing trade secrets and confidential information. They have even resulted in terminations and lawsuits in Canada and the United States.

CanadaEmployment and HR

Ottawa, January 24, 2008 – Web 2.0 favourites such as MySpace, Facebook, Wikipedia and web logs (or "blogs") have revolutionized the way people use the Internet. They have also cost companies hundreds of millions of dollars in productivity and raised the stakes in managing trade secrets and confidential information. They have even resulted in terminations and lawsuits in Canada and the United States.

Most notably, the Web 2.0 phenomenon has caused a paradigm shift in the multi-billion dollar world of advertising. Brand names and images can now be tarnished by employees for all the world to see. Mary Gleason and Anthony Moffatt of Ogilvy Renault's Employment and Labour Group talked to Ottawa employers today about how companies can address these issues.

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