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ARTICLE · 08 AUGUST 2025

It's Not Easy Being Green: Greenwashing And New Changes To The Competition Act

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Highly anticipated, and somewhat controversial, changes have been introduced to improve protections for consumers and hold companies accountable for environmental claims.

CanadaAntitrust/Competition Law
Eris Ritchey
Eris Ritchey
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Highly anticipated, and somewhat controversial, changes have been introduced to improve protections for consumers and hold companies accountable for environmental claims. New rules in Canada's Competition Act officially kicked in on June 20, 2025, giving regulators and everyday Canadians more power to challenge 'greenwashing'.

What is greenwashing, and why does this matter?

Greenwashing happens when companies make themselves look more environmentally responsible than they really are. It may include a product or service "sustainable," "green," "eco-friendly," or "carbon neutral," without proof.

This is misleading marketing, and until now, Canada did not have specific rules to deal with this kind of deceptive practice.

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