When dealing with consumer facing, heavily branded products,
services and celebrity lines, it is important to stand out in the
marketplace. Ensuring that your company's brand resonates with
real and potential consumers is critical. Being strategic in
determining all of the different factors that evoke an emotional
response by the consumer is tantamount.
In today's globalized society, where manufacturing is
oftentimes outsourced to overseas destinations, maintaining a
strong connection to Canada can be a welcome point of
differentiation in the marketplace. A Made in Canada or Product of
Canada product label can inject a sense of patriotic pride into the
brand. Consumers become aware that their money is being immediately
invested into the Canadian economy. But as Froese Law is always
keen to demonstrate, laws apply.
