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ARTICLE · 12 JUNE 2025

Competition Bureau Releases Guidelines On Environmental Claims

Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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On June 5, 2025, the Competition Bureau (Bureau) released its highly anticipated final guidance on the new environmental claims provisions, also known as greenwashing, under the Competition Act (Act) (Guidelines).

CanadaAntitrust/Competition Law
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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On June 5, 2025, the Competition Bureau (Bureau) released its highly anticipated final guidance on the new environmental claims provisions, also known as greenwashing, under the Competition Act (Act) (Guidelines).

As discussed in our previous bulletins Competition Bureau Launches Consultation on Greenwashing Enforcement Guidanceand Canada's New Greenwashing Laws Enacted, starting on June 20, 2025, the Competition Tribunal (Tribunal) will be able to grant private parties leave to bring applications for alleged breaches of certain provisions of the Act, including the new environmental claims provisions (and the civil misleading advertising provisions more generally), if it finds that it is in the public interest to do so.

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