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ARTICLE · 12 FEBRUARY 2026

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Generative AI: Technological Innovation, Legal Risks, And Regulatory Challenges

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Generative AI is transforming economic and social sectors, but it also poses significant legal challenges, including data protection, copyright, civil liability, and regulatory governance

BrazilTechnology
KLA Advogados
KLA Advogados

Generative AI is transforming economic and social sectors, but it also poses significant legal challenges, including data protection, copyright, civil liability, and regulatory governance

Generative Artificial Intelligence has established itself as one of the most significant technological innovations of the 21st century, driving structural changes in the way individuals, companies, and public authorities produce knowledge, make decisions, and interact with information. Unlike traditional artificial intelligence systems, which are focused on data analysis, classification, or prediction, Generative AI is distinguished by its ability to create original content, such as texts, images, videos, programming code, and complex responses in natural language. This characteristic exponentially expands its potential applications, while simultaneously intensifying the legal, ethical, and regulatory challenges associated with its use.

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