Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 30 JUNE 2009

Brazil Requires Divestiture In Coca-Cola´s Iced Tea Acquisition

Jones Day
Jones Day
Contributor
Jones Day

Jones Day

Jones Day is a global law firm with more than 2,400 lawyers in 40 offices across five continents....

View firm profile
Explore more from Jones Day

Brazil’s competition authority – Conselho Administrativo de Defesa Econômica (the Administrative Council for Economic Defense or “CADE”) – has ordered a divestiture after a two-year review of Coca Cola's acquisition of a Brazilian bottled tea company.

BrazilAntitrust/Competition Law
Jones Day
Jones Day
Javier Martínez Del Campo L.
Javier Martínez Del Campo L.
Manuel Romano
Manuel Romano
Author LinkedIn connections

Brazil's competition authority – Conselho Administrativo de Defesa Econômica (the Administrative Council for Economic Defense or "CADE") – has ordered a divestiture after a two-year review of Coca-Cola's acquisition of a Brazilian bottled tea company. The acquisition of Leão Junior already was completed in 2007, and CADE now has ruled that Coca-Cola must end its partnership with Nestlé to avoid excessive concentration in the local tea market. This is the most recent example of CADE's aggressive approach to large mergers in Brazilian markets.

Merger Authority of CADE

Brazilian Antitrust Law authorizes CADE to enforce Brazil's antitrust laws and to prohibit any action that might limit or restrict free competition or result in control over any relevant market for products or services. The law covers transactions involving assets anywhere in the world involving economic concentration (i.e. mergers, acquisitions, joint ventures and any other type of corporate grouping)

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Cade avança em apuração sobre possível “cartel do RH”

Brazil's competition authority CADE has gathered over 2,000 documents in an investigation involving more than 50 major Brazilian and multinational companies accused of systematically exchanging sensitive information about salaries, wage adjustments, and benefits. The case, originating from a 2020 leniency agreement and covering alleged conduct from 1994 to 2021, raises critical questions about where legitimate benchmarking ends and anticompetitive information sharing begins.
BrazilAntitrust/Competition Law
Saud Advogados
Saud Advogados
Article

Cade Advances Investigation Into Possible “HR Cartel”

Brazil's antitrust authority CADE has uncovered evidence of systematic information exchange among over 50 major companies regarding employee compensation, salary adjustments, and benefits spanning nearly three decades. The investigation raises critical questions about where legitimate salary benchmarking ends and anticompetitive conduct begins, with potential cartel liability implications for the involved multinational and Brazilian corporations.
BrazilAntitrust/Competition Law
Saud Advogados
Saud Advogados
Article

NYSE And Nasdaq Move To 23-Hour Trading Day: Overnight Session Is An Evolution, But Not Yet A Revolution

The New York Stock Exchange and Nasdaq are implementing overnight trading sessions starting December 6, 2026, extending the trading day to nearly 23 hours by compressing the daily pause to just one hour. While this evolution toward continuous trading introduces new considerations for corporate actions, disclosure timing, and deal execution, the practical impact varies significantly between NYSE-listed companies,
United StatesFinance and Banking
Jones Day
Jones Day
Article

Ninth Circuit Vacates CFAA Injunction Against Perplexity's Comet AI Agent

The Ninth Circuit Court of Appeals vacated a preliminary injunction against Perplexity AI, determining that when an AI agent acts at a user's direction, it is the user—not the AI company—who "accesses" computer systems under federal and California computer fraud statutes. This landmark appellate decision addresses how existing computer-access laws apply to agentic artificial intelligence and has significant implications...
United StatesMedia, Telecoms, IT, Entertainment
Jones Day
Jones Day
Article

China's Supreme Court Issues Landmark Judicial Rules On AI: Implications For Product Liability, IP, Data, And Generative AI

China's Supreme People's Court has issued comprehensive judicial rules addressing artificial intelligence disputes, establishing frameworks for product liability, intellectual property rights, and data protection. These landmark opinions provide critical guidance for global companies navigating AI-related legal risks in China's evolving regulatory landscape.
ChinaIntellectual Property
Jones Day
Jones Day
Article

Ninth Circuit: Breach Of Confidence Confers Standing In Health Data Security Case

The Ninth Circuit has ruled that health plan participants whose confidential information was disclosed without authorization have standing to sue in federal court, even without showing financial loss or future harm. This decision, which departs from the risk-based approach many courts have applied since TransUnion, relies on the centuries-old action for breach of confidence and could have significant implications for companies' privacy commitments and data-sharing practices.
United StatesLitigation, Mediation & Arbitration
Jones Day
Jones Day
Article

EU Commission Pushes for Transposition of the EmpCo Directive on Environmental Claims

The European Commission has initiated infringement procedures against 20 EU Member States for failing to transpose the EmpCo Directive by the March 27, 2026 deadline. This directive aims to combat greenwashing by requiring substantiation of environmental claims and third-party certification for sustainability labels, with full implementation expected by September 27, 2026.
European UnionConsumer Protection
Jones Day
Jones Day
Article

Amendment To The General Rules Under Mexico’s Anti-Money Laundering Law (LFPIORPI): Key Regulatory Changes Under Acuerdo 115/2026

Mexico's comprehensive anti-money laundering framework has undergone a sweeping transformation through Acuerdo 115/2026, introducing mandatory risk-based methodologies, enhanced client due diligence protocols, and automated monitoring requirements. With implementation deadlines beginning March 1, 2027, obligated parties conducting vulnerable activities face compressed timelines to overhaul their compliance infrastructure while navigating heightened enforcement risks and stricter beneficial ownership thresho
MexicoGovernment, Public Sector
Jones Day
Jones Day
Article

Indiana Ruling Exposes Email Marketers To $500-Per-Email Class Actions

A federal court ruling in Indiana has opened the door to class action lawsuits against email marketers, holding that promotional subject lines like "SO MANY FREE GIFTS INSIDE" may violate state anti-spam law even when email bodies contain full disclosures. The decision exposes businesses to $500 in statutory damages per email and creates a new litigation hotspot following similar developments in Washington state.
United StatesLitigation, Mediation & Arbitration
Jones Day
Jones Day