Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 24 JUNE 2020

Victoria Beckham Opposes Australian Trade Mark Application

Pointon Partners
Explore more from Pointon Partners

Interesting case that considers the extent of evidence required to substantiate reputation in an opposing TM in a TM opposition.

AustraliaIntellectual Property
Stefano Mazzeo
Stefano Mazzeo
Felicity Cara-Carson
Felicity Cara-Carson
David Mazzeo
David Mazzeo
Author LinkedIn connections

In an interesting matter for the Australian Trade Marks Office, global icon Victoria Beckham has sought to rely on her reputation in relation to her initials ‘VB' in opposing two recent trade mark applications by a third party, VB SKINLAB PTY LTD,  for its logo's ‘VB SKINLAB' and ‘VB SALON (‘VB SKINLAB')'.

The VB SKINLAB marks were applied for by VB SKINLAB PTY LTD in class 3 and 44, respectively, and sought to cover cosmetic and beauty products and salon services in relation to same.  The Australian Trade Marks Office initially examined the trade marks and issued clear examination reports in April 2018, thus allowing the VB SKINLAB marks to proceed to advertisement in the Australian Journal of Trade Marks for a period of 2 months (‘Opposition Period').  During the Opposition Period, the VB SKINLAB marks were opposed by Victoria Beckham on the following grounds:

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Counterfeit Imports – Tougher Penalties At The Border

Australia strengthens its response to counterfeit goods importation through new legislation that creates strict liability offences and enables infringement notices at the border. The amendments aim to make counterfeit importing unprofitable by ensuring penalties and seized goods exceed potential profits. How will these changes impact intellectual property rights holders and importers operating in Australia?
AustraliaIntellectual Property
Pointon Partners
Pointon Partners
Article

Supporting ‘Human Artistry’: Wholly AI-Generated Recordings Disqualified From ARIA Charts In Australia

The Australian Recording Industry Association has amended its chart eligibility guidelines to exclude songs predominantly created by generative AI, sparking debate about the intersection of artificial intelligence and copyright law. This decision mirrors broader legal challenges facing courts and regulators worldwide as they grapple with determining when AI-generated or AI-assisted works deserve copyright protection and recognition.
AustraliaIntellectual Property
K&L Gates
K&L Gates
Article

How Can You Retain Intellectual Property When A Client Will Not Pay?

A service provider who has not assigned their intellectual property still owns it, regardless of what the invoice says. Under the Copyright Act 1968 (Cth), the creator owns copyright by default, and ownership moves only by written assignment. Paying a designer or developer does not transfer ownership on its own. That default gives service providers real leverage where a client refuses to pay. Retention and suspension clauses turn the default into a contractual right to withhold deliverables.
AustraliaIntellectual Property
LegalVision
LegalVision
Article

Protecting The AI Systems Competitors Can Actually Copy

Businesses building AI products on third-party models face a critical intellectual property challenge: determining what parts of their AI systems can actually be protected when competitors have access to the same underlying models. This analysis explores where protectable value sits in AI workflows, from data retrieval and validation processes to system integration and deployment architecture, and why patent strategy must focus on the commercially defensible elements rather than just the AI model itself.
AustraliaIntellectual Property
Spruson & Ferguson Lawyers
Spruson & Ferguson Lawyers
Article

Counterfeit Imports – Tougher Penalties At The Border

Australia strengthens its response to counterfeit goods importation through new legislation that creates strict liability offences and enables infringement notices at the border. The amendments aim to make counterfeit importing unprofitable by ensuring penalties and seized goods exceed potential profits. How will these changes impact intellectual property rights holders and importers operating in Australia?
AustraliaIntellectual Property
Pointon Partners
Pointon Partners