IN BRIEF
Innovation is the soil from which all successful businesses grow
– not only as start-ups, but even in the mature stage of
their life cycles. Unfortunately, however, businesses often fail to
identify, value, protect and exploit this innovation at the expense
of surging profit and revenue growth. Swaab IP specialist Eric
Ziehlke provides a run-down of the methods business owners should
be employing in order to make the most of their valuable
intellectual property
Innovation in setting business strategy
When a business is setting its business strategy it is generally
aimed at achieving strong and profitable growth. Clearly, if you
can provide a product to your target market which has significant
advantages to those of your competitors, you will have a major
competitive edge in that market.
