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ARTICLE · 20 JULY 2025

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ASIC's Recent Enforcement Action Relating To Finfluencers

ASIC is keeping a close eye on social media influencers especially where they suspect they are breaching of Corporations Act.

AustraliaFinance and Banking

ASIC has recently issued warnings to 18 social media influencers-commonly known as "finfluencers"-for providing unlicensed financial advice and promoting high-risk financial products without appropriate licensing. These actions were part of a coordinated Global Week of Action Against Unlawful Finfluencers, involving nine international regulators, including those from Canada, Hong Kong, Italy, the United Arab Emirates, and the United Kingdom.

ASIC is keeping a close eye on social media influencers especially where they suspect they are breaching of Corporations Act in relation to unlicensed conduct or misleading and deceptive conduct.

Section 911A of the Corporations Act provides that it is an offence to carry on a financial service without holding an Australian Financial Services Licence (AFSL) unless you are authorised as a representative or an exemption applies. This provision imposes significant civil and criminal penalties, including up to five years'

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