EC Rubio > Mexico City, Mexico > Firm Profile

EC Rubio
MEXICO, D.F. 06500

Mexico > International trade and customs Tier 1

Drawing on a ‘deep experience in trade law’, the international trade team at EC Rubio has an impressive breadth of expertise and experience, and assists its clients with everything from minor filing and compliance matters to international dispute resolution proceedings. Anti-dumping investigations and countervailing duties are two areas in which the team is particularly experienced, and the department is also one of the standouts in the market on the full range of NAFTA / USMCA matters. Leadership is divided between four lawyers in two Mexico offices: in Mexico City, trade remedies and customs expert Juan Carlos Partida and M&A lawyer Eduardo David are the practice heads; while in Cd. Juárez, Felipe Mendoza and Fernando Holguín are the names to note, both with practices focused on tax and foreign trade. Arturo Bañuelos is the primary litigation contact, while Alejandro Montes and Edmundo Hernández are reliable counsel on free trade agreements, among other market segments.

Practice head(s):

Felipe Mendoza; Juan Carlos Partida; Eduardo David; Fernando Holguín


We have collaborated with EC Rubio on several matters for our clients with Mexican trade law issues. They have deep experience in trade law and our clients have been very happy with the interactions.

Juan Carlos Partida is very collaborative. He is also very efficient and clients appreciate his sound advice.

The foreign trade and tax team has always gone the extra mile to be able to conclude the risks we bring. Their legal advice is outstanding.

Honesty and clarity in explaining issues is what makes the difference.

Fernando Holguin: excellent service and follow up.

It is a service of quality, efficiency & legal effectiveness. Efficiency, responsibility & personalised contact with the client.

I’d highlight the professional ethic with which carry out their work in the IT&C field. Our main contact is Fernando Holguin Casas; he is very client-focused and a lawyer with strong technical knowledge.’

We have collaborated with EC Rubio on several matters for our clients with Mexican trade law issues. They have deep experience in trade law and our clients have been very happy with the interactions.

Key clients


TE Connectivity

TS-Tech Co




Lipman Family Farms

Avery Dennison

AKRA Polyester

Mexichem Derivados


Work highlights

  • Advising Foxconn on the implications and structure of a potential new project of investment in Mexico.
  • Assisting Regal-Rexnord with all its customs matters, including compliance with the NEEC and VAT certification program for its 12 Mexican subsidiaries that operate under the maquiladora program.
  • Assisted Akra with filing a successful petition to initiate an antidumping investigation on imports of polyester texturised yarn from China and India.

Mexico > Labour and employment Tier 3

For companies operating in the industrial, manufacturing, mining and maquiladora industries, EC Rubio makes for a robust choice in labour and employment law, where it advises a host of multinationals doing business in Mexico. Assisting with USMCA labour compliance is one of the team’s standout strengths, and while the practice is dedicated to day-to-day advice that shields its clients from conflict, it also houses labour litigation capability for cases brought to court. Javier Canseco has deep accumulated know-how in investigations and compliance, with experience acting for Fortune 500 companies. Canseco co-leads the practice alongside Perla Arreola, whose broad practice includes litigating individual and collective employment suits, administrative labour law, executive employment agreements, benefits, union relations, and the review of collective bargaining agreements. Ana María Becerra covers preventative aspects of the practice area, while Roberto Alvarez-Malo frequently represents local and foreign companies in the courts on labour disputes, as well as being active in union negotiations. Eduardo Cortes, Alma Oviedo, and Elisa Cortés are the associates to note.

Practice head(s):

Javier Canseco; Perla Arreola

Mexico > Corporate and M&A Tier 5

Best known for its market leading international trade and commerce capabilities, EC Rubio  has a lengthy track record advising multinational corporations with business operations in Mexico from across a broad array of industries, particularly regarding cross-border work. Derived from its above mentioned IT&C practice, the team houses particularly strong expertise in the maquiladora industry (where it advising clients primarily drawn from the automotive, industrial and logistics services industries) and which positions it well to benefit from the wave of "near-shoring" work that is driving much of the country's current corporate activity. A sizeable, 30-plus team includes key practitioners César Ochoa (foreign investment, corporate law and real estate) and Daniela Flores (foreign investment, corporate governance and compliance), in Ciudad Juárez; Eduardo David (M&A, corporate restructuring, joint ventures and takeovers), Mario Prado (corporate and regulatory matters), René Alva (foreign investment) and Alejandro Montes (corporate, transactional and AML-compliance), in Mexico City; and Sergio De La Rocha and Lorena Mejía (both of whom handle corporate and contractual law, JVs and foreign investment) in Querétaro. Younger partner Yamel Cázares and Daniel Magaña, who was promoted to counsel in March 2022, are also noted. The firm also has offices in Irapuato, Chihuahua and Puebla.

Practice head(s):

Cesar Ochoa; Eduardo David; Alejandro Montes; Sergio De La Rocha; Daniela Flores; Lorena Mejia; Mario Prado; Rene Alva


EC Rubio provides practical legal advice, tailored to the needs of our company. They are very experienced with corporate and transactional legal requirements and have worked hard to understand our business and our needs.

Alejandro Montes is the lead partner in this area. He has tremendous experience and is very responsive.

It is a law firm that is always managed with ethics and professionalism, with extensive knowledge in the matters that are consulted and always willing to find the best solution for the client.

The partners and lawyers who support the company I run are Juan Carlos Partida Poblador and Arturo Bañuelos. These lawyers are ethical professionals who have all the pertinent knowledge to advise the client, always looking for alternative solutions favorable to the client. Always ready to help the customer.

The team’s commitment to excellence in providing legal services and addressing their clients’ needs, no matter how difficult they may be, is outstanding in every aspect. I hightly recommend for EC Rubio for M&A deals in Mexico.

Daniela Flores is an exceptional lawyer who consistently delivers results to her clients that go beyond the call of duty. Such results would not have been possible without her unwavering commitment to her duty and clients.

Key clients

The Lipman Family Farms

Avery Dennison

Factoria Industrials


Cushman and Wakefield

Windsor Mold Group

Work highlights

  • Provided legal advice to Lipman Family Farms on a day-to-day basis, which included the negotiation and preparation of loan contracts, pledge agreements and purchase of hydroponic tomato farm and wells permits.
  • Assisted Avery Dennison in the establishment of a new manufacturing facility in Mexico with all the customs and tax incentives of Immex, VAT and OEA certification programs.
  • Advised MS Latam USA in the creation of a US Entity to manufacture modules for wire testing harness of automotive.

Mexico > Tax Tier 5

EC Rubio is a full-service Mexican law firm specializing in national and international business transactions in the industrial sector and foreign investment. With six offices covering Mexico’s most important industrial regions, over 90 attorneys, and 50 years of experience, it is one of Mexico’s ten largest law firms. Clients range from medium-sized companies to international Fortune 500 companies, in the following sectors: aerospace, agroindustry, automation, automotive, e-commerce, energy, financial, food and beverages, hospitality, insurance, manufacturing, petrochemical, ports and maritime, pharmaceutical, technology, transportation and logistics.

Main areas of practice
Administrative law: The firm advises foreign and domestic entities as part of their necessary business interactions with Mexican administrative authorities. Attorneys are experienced in the processing of amparo suits and in resolving disputes between clients and government entities through administrative litigation.

Banking and finance: The firm has represented many institutional lenders and users of corporate financing in structuring complex transactions domestically and internationally. It advises clients in acquisition finance, asset-based facilities, cross-border investments, and both new and established financial structures and transactions.

Corporate/M&A: The practice is one of the most active of the firm. It deals with corporate governance, corporate restructuring, foreign investment, private equity, start-ups, business expansion, joint ventures, M&A’s, divestitures, buy-outs, commercial contracts and day-to-day business transactions.

Criminal, civil and commercial litigation: The practice is staffed by litigators with a solid record of high-stakes, high-profile victories, years of experience and substantive knowledge. The firm handles complex cases in state and federal courts throughout the nation and before administrative agencies and international arbitration panels.

Energy: The firm represents domestic and international energy industry clients in a wide array of transactions, including financial institutions, developers, sponsors, insurance companies, contractors, investors, developers, operators and suppliers.

Government contracts: The practice assists clients in public tenders for the acquisition of assets and services. Attorneys also advise and represent clients in procedures for the awarding of contracts, concessions and authorization for the development of infrastructure projects.

Immigration: We keep our clients informed about changes in criteria of immigration and consular authorities. We have developed audit procedures to verify that companies promptly comply with all legal requirements in case of inspections by immigration authorities.

Infrastructure: The firm advises clients in connection with the development of large scale projects, including power, toll-roads, transportation, ports, petrochemical, and water, as well as in connection with the finance sale and acquisition of infrastructure projects. The firm has represented governmental entities in the structuring of different types of infrastructure projects through concessions, PPP’s and multiannual service agreements.

Intellectual property: Attorneys have experience in the enforcement of IP rights through litigation and other procedures. They assist clients in all phases of IP protection.

International trade and customs: The firm’s lawyers have substantial expertise in antidumping, countervailing duties, and safeguard investigations. Also, its attorneys specialize in NAFTA law, including chapter 19 panel reviews, origin determinations, and advanced rulings. The attorneys represent clients on matters related to IMMEX (maquiladora) and Prosec programs, free trade agreements, private rulings, rules of origin, customs audits and origin audits.

Labour and employment: The focal point in labor services rendered by the lawyers of EC Legal Rubio Villegas is to prevent litigation, economic contingencies and consequences that may affect your labor environment, and could expose your assets, productivity and stability to unnecessary risk. The firm measures and corrects labor risks, through labor audits, which allow it to solve daily problems through permanent advice programs.

Mining: Legal advice for the negotiation of exploration and/or exploitation concessions of mining lots is one of the firm’s specialities. Attorneys also advice on procedures to comply with administrative obligations related to mining concessions and applicable regulations.

Notarial: Our firm is proud to be the only full-service law firm in the country in which two of its partners are Notaries Public, authorized to perform official Notarial activities. To our clients, this translates into an unrivaled notarial formalization infrastructure, which ensures a cost and time efficient discharge of their Notarial work.

Real estate: The firm understands the importance of maximizing the value of real estate investment in your company. The firm assists clients in selecting and acquiring land for location or relocation of all types of projects, including plants, manufacturing facilities, retail properties, office complexes, sports facilities, resort properties and headquarter buildings.

Tax litigation and consulting: The tax department has extensive experience advising clients from a national and an international tax perspective, as well as in litigating against tax determinations in federal and local courts. From the tax effects of employee benefits, to the tax consequences of international reorganizations and stock sales, its tax attorneys provide expert legal advice on a wide variety of tax topics for individuals or multinational enterprises.

Department Name Email Telephone
Managing Partner (Mexico City) Juan Carlos Partida +52 55 52420778
Managing Partner (Ciudad Juárez) Fernando Holguín +52 656 227 6100
Managing Partner (Querétaro) Raul Escobedo +52 442215 2821
Managing Partner (Chihuahua) Pablo Mendez +52 614 180 1800
Partners : 36