Sally Britton > Mishcon de Reya LLP > London, England > Lawyer Profile
Mishcon de Reya LLP Offices
AFRICA HOUSE
70 KINGSWAY
LONDON
WC2B 6AH
England
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Sally Britton
Work Department
Dispute Resolution - Intellectual Property
Position
Sally is a partner in the firm’s Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition.
Sally advises clients in a wide variety of sectors ranging from betting and gaming to real estate. She is co-head of the firm’s Retail group and takes a lead role in the firm’s mentoring programmes with the British Fashion Council and Walpole, and sits on the UK Council of the Creative Industries Federation.
Prior to qualifying as a lawyer Sally worked in brand management for Benckiser (Reckitt Benckiser), Heinz and Budweiser where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. She is frequently called upon by both the press and broadcast media to comment on brand related developments.
Career
Mishcon de Reya LLP 2013 to date; Partner 2011, Pitmans; Qualified 2004, Jones Day; Trained; Jones Day
Education
Manchester University( LLB (Hons) Law)
Lawyer Rankings
London > Industry focus > TMT
Mishcon de Reya LLP has a strong TMT offering and works on a range of complex matters such as advising blockchain platforms on both transactional and contentious issues. The practice is headed by Jeremy Hertzog , who specialises in protecting and enforcing IP rights in addition to being involved in numerous ad hoc arbitrations. Adam Rose acts for both suppliers and licensees of IT systems while Sally Britton focuses on strategic portfolio management. Ashley Winton advises extensively on digital transformation and use of cloud services.
London > Industry focus > Retail and consumer
(Leading partners)With demonstrable strength in contentious work, Mishcon de Reya LLP’s retail team is instructed by large retail and luxury brands, both established companies and start-ups, to handle trade mark disputes, and advise on brand management issues, franchise developments, and commercial and strategic partnerships. The team is jointly led by Sally Britton and Lewis Cohen; the former’s expertise spans brand protection strategies, including enforcement, monitoring, and design filing, while the latter specialises in the full range of retail sector-related commercial arrangements. Following its January 2023 merger with Mishcon de Reya LLP, the team strengthened its capabilities with the arrivals of employment expert Dominic Holmes, data privacy specialist James Boyle, and Louisa Dixon, who handles international brand protection and enforcement matters.
London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
Led by David Rose, the ‘commercially minded’ team Mishcon de Reya LLP fields an IP offering that possesses breath and depth, with particular strengths in IP disputes and enforcement. The firm is notably involved in the Sky v Skykick case, among other instances of high-profile and complex litigation. Jeremy Hertzog is renowned for his work in handling contractual disputes, alongside a strong anti-counterfeiting practice. Sally Britton heads the firm’s brands group, and routinely advises clients on IP protection and enforcement, while Lewis Cohen, who leads the firm’s IP transactional team, has strengths in the full range of commercial, IP and media agreements. Louisa Dixon’s expertise lies in trade marks and brands, while Peter Nunn has significant trade secrets knowledge. Cassandra Hill and Justin Lambert are also recommended.
London > TMT (technology, media and telecoms) > PATMA: Trade mark attorneys
Mishcon de Reya LLP boasts ‘highly-skilled and professional legal experts’, and following its merger with Taylor Vinters in January 2023, it continues to expand its offering in the technology, media, and life science industries. The practice has expertise in handling searching, filing, prosecution, maintenance, and enforcement mandates for global portfolios, and it is well-positioned to utilise the firm’s worldwide footprint and frequently provides trade mark-related advice to Australian, US, Chinese, Indian, Japanese, and EU-based firms. Sally Britton spearheads the team and is also co-head of the firm’s retail group. Sarah Brooks moved to D Young & Co LLP in March 2023.
Lawyer Rankings
- Intellectual property: trade marks, copyright and design London > TMT (technology, media and telecoms)
- Leading partners London > Industry focus > Retail and consumer
- Retail and consumer London > Industry focus
- TMT London > Industry focus
- PATMA: Trade mark attorneys London > TMT (technology, media and telecoms)
Top Tier Firm Rankings
- Private client > Art and cultural property
- Private client > Contentious trusts and probate
- Employment > Employers
- Private client > Family
- Crime, fraud and licensing > Fraud: civil
- Crime, fraud and licensing > Gaming and betting
- Employment > Immigration
- TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
- Private client > Personal tax, trusts and probate
- Real estate > Property litigation
- Real estate > Residential property
- Employment > Senior executives
Firm Rankings
- Public sector > Administrative and public law
- Real estate > Commercial property: investment
- Real estate > Construction: non-contentious
- Corporate and commercial > Financial services: contentious
- Crime, fraud and licensing > Fraud: white-collar crime (advice to individuals)
- Insurance > Insurance litigation: for policyholders
- Corporate and commercial > Partnership
- Crime, fraud and licensing > Private prosecutions
- Risk advisory > Regulatory investigations and corporate crime (advice to corporates)
- TMT (technology, media and telecoms) > Reputation management
- Industry focus > Retail and consumer
- Industry focus > TMT
- Corporate and commercial > Venture capital
- Real estate > Commercial property: development
- Dispute resolution > Competition litigation
- Risk advisory > Data protection, privacy and cybersecurity
- Public sector > Education: individuals
- Employment > Employee share schemes
- TMT (technology, media and telecoms) > Franchising
- Industry focus > Hospitality and leisure
- TMT (technology, media and telecoms) > Intellectual property: patents (contentious and non-contentious)
- Dispute resolution > International arbitration
- TMT (technology, media and telecoms) > IT and telecoms
- TMT (technology, media and telecoms) > Media: Film & TV
- Real estate > Planning
- TMT (technology, media and telecoms) > Sport
- Dispute resolution > Tax litigation and investigations
- Public sector > Civil liberties and human rights
- Corporate and commercial > Commercial contracts
- Dispute resolution > Commercial litigation: premium
- Corporate and commercial > Corporate tax
- Employment > Health and safety
- Industry focus > Life sciences and healthcare
- Corporate and commercial > M&A: Lower Mid-Market Deals, £100m-£750m
- TMT (technology, media and telecoms) > PATMA: Trade mark attorneys
- Corporate and commercial > Private equity: transactions - mid-market deals (up to £250m)
- Real estate > Property finance
- Dispute resolution > Banking litigation: investment and retail
- Private client > Charities and not-for-profit
- Real estate > Construction: contentious
- Crime, fraud and licensing > Crime: general
- Corporate and commercial > EU and competition
- Private client > Court of protection