AYR – Amar Reiter Jeanne Shochatovitch & Co > Bnei Brak, Israel > Firm Profile

AYR – Amar Reiter Jeanne Shochatovitch & Co
BNEI BRAK 5120261

Dispute resolution > Dispute resolution: white-collar crime, investigation and fraud Tier 2

Led by Sharon Kohane, the team at AYR – Amar Reiter Jeanne Shochatovitch & Co specialises in white-collar crime, with particular expertise in offences pertaining to administrative corruption, tax, securities, competition law, and money laundering. A former servant at the Tel Aviv district attorney office as senior prosecutor and head of department, Kohane is particularly experienced in money laundering matters.

Practice head(s):

Sharon Kohane


‘Professional with huge patience and availability.’

Key clients

Mr. Rami Tayeb

Adv. Shlomo Deri

Mr. Moshe Hava

MaxStock ltd.

Partner Communication

Mrs. Eva Waldman

Sadot Ltd

Mr. David Bitan

Lev Leviev

LLD Diamonds Company

Albar ltd.

Mr. Oren Elezra

Mr. Eli Elezra


Moshe Goldman

Kibbutz Lahav

Malam Team

Work highlights

  • Represented MK and advocate David Bitan before the Attorney General in proceedings arisen from allegations of bribery, breach of trust, money laundering and tax offences.
  • Representing Rami Tayeb in proceedings regarding allegations of bribery, money laundering, tax evasion, and fraud.
  • Representing Albar Company and its officials in an investigation regarding tax crimes, deception, forgery of documents, and submission of fraudulent documents, valued at NIS250m.

Israel > Hi-tech and start-ups Tier 2

The hi-tech practice at AYR – Amar Reiter Jeanne Shochatovitch & Co focuses its expertise on providing emerging companies and institutional investors with advice on M&A transactions and IPOs, and also assists with IP issues. Former entrepreneur Daniel Chinn leads the practice and is a specialist in guiding venture capital clients, private equity funds, and start-ups from establishment to acquisition. Saar Binyamin advises clients on the full range of corporate and commercial mandates, with a notable focus on assisting start-ups. Associate Mati Rosenbaum specialises in equity financing work, and associate Hila Faber advises on commercial matters.

Practice head(s):

Daniel Chinn


‘AYR’s Jerusalem branch fields a humane, experienced and methodical team. We have had the pleasure of working with both partners and associates in the Hi-Tech team. In our experience the team is always approachable, cautious and expansive in their research of suppliers, partners and investors.’

‘I value honesty, straight forwardness, quick responses with time sensitive questions, thorough review of materials, empathy as well as 1:1 time spent to explain any open issues.’

‘AYR is professional and fast to respond, both of which are critical for any legal assignments.’

‘Daniel Chinn and Hila Faber are smart and make practical legal advice. The billings are also reasonable.’

‘1. Very professional. Strong experience with working with start-ups and VCs. They have an excellent name in the industry and are well respected. 2. Service orientated. As a start-up we often need a quick turnaround, out of office hours service etc. They are always available for us. 3. All rounders – they provide services to us for HR, customer contracts, NDAs, Data Room, Cap table and more.’

‘Daniel Chinn – The partner we work with. I know we are in good hands with him. Always available and acts also as an adviser. Will always pick up the ball. Hila Farber – our day-to-day contact, professional, service orientated. Knows how to be flexible when needed and will refer to specialists when required. We regard her as one of our team.’

‘The team at AYR helped me navigate the company in difficult times when the company had to recap and pivot to a new direction. The team helped me to find the right way to make the changes and advised me on all the legal aspects. I felt that I was in good and professional hands.’

‘Daniel Chinn is super professional and experienced, and together with the bright Mati Rosenbaum give me the best legal consultancy that I could wish for. Not only that they are very professional, but they also super efficient and in all the details.’

Key clients






Hetz Ventures

Microsoft Corporation, Microsoft Israel, Microsoft Israel R&D (2002), Microsoft Azure Accelerator TLV

Samsung NEXT Fund

Sony Innovation Fund / Sony Semiconductor Solutions


HoneyBookEvent Planning

Communitake Technologies


Finjan Holdings

Internet Rimon

Smartech the Industry Pivot

Tamar Robotics

ADVA Optical Networking SE



Copyleaks Technologies

Teleclal Group


Matrix IT/ John Bryce Training

Dror Ortho Design Ltd.

Benchmark Israel

6Degrees Ltd.

Tamar Niv Breathing Solutions


Pick A Pier


Consumer Physics

D-Star Lab

Allegro S.a.r.l.

W-Cycle Holdings Ltd.

Forsight Robotics



BUYME Technology Ltd.

Compete HR Ltd.

FlatWorld Ltd.


XR Health Group

Covelocity Ltd.

Beyond Remotely Ltd.

Deep Innovations Ltd.


Alignment Labs Ltd.

Spark Fabric FBC

Yala Impact Ltd.

AlgoCart Ltd.


REF Investments Ltd.

OneDeeds, Inc.

Funders Club

3Chron Ltd.

Work highlights

  • Advised Lemonade Inc. on its second public offering of its shares on the New York Stock Exchange.
  • Assisted XR Health Group with a complicated funding project made up of a $13m financing round of new investors and converting SAFE investors and a venture lending loan and line of credit from Bank Discount.
  • Advised Maniv Mobility on a Series Seed investment in Fenix Gulf Scooters, a micro mobility company operating in the United Arab Emirates.

Israel > Planning and zoning Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co assists clients in all aspects of planning and zoning, with extensive experience in licensing processes, land betterment taxes, environmental issues and litigation. The group represents a wide range of public and private clients operating in the infrastructure, residential and commercial sectors, including construction and infrastructure companies and private developers. Amir Amar advises on the full range of planning issues, with niche expertise in matters relating to the telecoms industry. Yacov Cohen is recognised for his strength in planning and building licensing, infrastructure and contentious matters.

Practice head(s):

Amir Amar; Yacov Cohen

Key clients

Nesher Israel Cement Enterprises Ltd.

Shapir industries Ltd.

Aura Israel Development and Investments Ltd.

PHI Networks

Delek – The Israel Fuel Corporation

Gindi Tower Tel Aviv Ltd.

The Bazan Group

Ono Academic College

Noble Energy Mediterranean Ltd.

Kavim Public Transportation Ltd.

Kesher Rent A Car Ltd- (Hertz)

Dunietz brothers group

Bank Hapoalim

The Ashtrom Group

Adama Agan Ltd.

Israel National Gas Lines Company Ltd.

“Meuhedet” Health Services

The Gabay Group

Africa Israel Group

Work highlights

  • Represented Nesher Israel Cement Enterprises in an administrative petition against the Tamara municipality and the mayor regarding their refusal to renew Nesher’s business licence at the Tamara Quarry.
  • Represented Aura Investments before the appeals committee of the Central District Planning and Building Committee in its successful appeal of an improvement levy demand.
  • Represented the Bazan Group in negotiating an agreement to end a high-profile dispute with the Haifa municipality following the collapse of an oil refinery.

Israel > Telecoms and media Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co counts the Israeli Public Broadcast Corporation as a long-standing client and also advises a strong client list of TV operators, radio stations, internet connectivity services, and technology multinationals. The practice is headed up by Eyal Roy Sage, who an expert in the interplay between technology and competition law and a privacy and data protection practitioner. Associate Shir Shoshany-Katz is also active in data mandates, as well as IP and internet-related matters.

Practice head(s):

Eyal Roy Sage

Other key lawyers:


‘A professional and experienced legal team that provides high-quality legal services.’

‘Eyal Roy Sage and Shir Shoshany-Katz – professionals with extensive knowledge and availability.’

‘Their experience and expertise stands out.’

‘Professional, dedicated, thorough.’

‘Eyal Roy Sage (partner) and Shir Shoshany-Katz (associate) – they are both excellent lawyers, professionals and responsive.’

Key clients

Microsoft Corporation

Israeli Public Broadcasting Corporation

Teva Pharmaceuticals Ltd.



The Tel Aviv Stock Exchange




Israel Credit Cards Ltd.

Harel Insurance Company Ltd.

Menora Mivtachim Insurance Ltd.

The Northern Radio Holdings Ltd.

Non Stop Radio (Management 2008) Ltd.

Non Stop Radio Ltd.

Mayer Cars And Trucks Co.Ltd

Kesher Rent A Car Ltd.

L’Oréal Israel Ltd.


El Al Israel Airlines Ltd.

Kavim Public Transportation LTD.

Migdal Insurance and Financial Holdings Ltd.

Clal Insurance Company Ltd.

Ministry of Justice of the State of Israel

Work highlights

  • Advised Microsoft Corporation on regulations pertaining to deploying its first data centre in Israel.
  • Advising Harel Insurance Company Ltd. and Clal Insurance Company Ltd. on transitioning to cloud-based services and data-driven offerings.
  • Advising Kan on a variety of matters related to its TV, radio, and digital productions.

Israel > Dispute resolution: local litigation and arbitration Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co covers a wide ambit of contentious work for its clients, with strengths in commercial litigation, white-collar criminal defence, class action defence, labour law, tax litigation and planning and construction matters. In addition, competition and privacy law matters are other drivers of work. The team is led by Ram Jeanne, who advocates both in Israel and overseas and is a former chairman of the Litigation Committee of the Israeli Bar Association. Another name to note is Alon Sukenik, who was promoted to partner in 2021. In another key development, the practice was bolstered by the arrival of Shlomi Schneider from Hadad, Roth & Co. In addition, special adviser Baruch (Buky) Katzman joined from Herzog Fox & Neeman.

Practice head(s):

Ram Jeanne

Other key lawyers:

Baruch (Buky) Katzmann; Igal Doron; Oded Mudrik; Oded Gross; Yaniv Dekel; Dana Batat; Gidon Even-Or; Roey Dotan; Gali Friedhof; Shlomi Schneider; Anat Kerner; Ronen Apt


‘This team is one of the most capable litigation teams I know. They are exceptional as a team and as individuals. The level of their dedication is admirable.’

‘Ram Jeanne, one of the partners, is extremely devoted and very intelligent. He gives his all to his clients and is always available to them. Ram made me feel very confident and secure through out our work together. Dana Batat, one of Ram’s team, is an exceptional lawyer. She is extremely intelligent, very observant, sharp and witty. Her briefs are very well written both in language and content.’

‘Gidon Even-or & Dana Battat. Both partners were extremely helpful, knowledgeable, hard working and with great interpersonal skills. They were both committed to the engagement and I can’t imagine a better team to work with. I enjoyed the process I had with them and was very happy about the results.’

‘What makes AYR unique in this practice is their creative thinking, their availability and their dedication to honing their craft. The lawyers in this practice are efficient, cooperative and dedicated to the client in a way like no other firm.’

‘Their wide experience, professionalism, innovation and creativity ensure our unique needs always being addressed.’

‘Dana Battat as head of the legal cases we worked with was very impressive all the qualities that I mentioned as a team really stand out regarding her specifically.’

‘The main important factor with AYR is the professionalism and dedication of the firm to the client. Availability and quick response to any request and issues are some of those strengths. The confidence we have that the firm will do its utmost to serve the case – it’s outstanding.’

‘Super-professional team that brings a proactive, aggressive, hands-on approach to each dispute.’

Key clients

Shufersal Ltd.

Shapir Engineering & Industries Ltd.

Malam Team Ltd.

BST Construction Ltd.

The Israeli Broadcasting Corporation

Blue Square Real Estate Ltd.

Matrix IT Ltd and John Bryce

Issta Lines Ltd.

Microsoft Corporation and Microsoft Israel Ltd.

Partner Communications Company Ltd.

Bank Hapoalim B.M.

Mayer’s Group

Amot Investments Ltd.

General Mills Israel Ltd.

Ofer Investments Group and Melisron Ltd.

Global University Systems

Pelephone Communications Company Ltd.

SolarEdge Technologies Ltd.

Aspen Group Ltd.

Neopharm Group

Work highlights

  • Representing Cfir-Jerusalem Light Rail in obtaining a tender to operate the light rail in Jerusalem.
  • Represented Lightning Networks Ltd. before the Supreme Court regarding the enforcement policy of the Ministry of Health.
  • Representing the Charitable Trust of Bikur Holim Hospital against the official receiver acting as liquidator concerning real-estate assets.

Dispute resolution > Dispute resolution: class actions (including derivative actions) Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co acts for foreign and domestic clients from a variety of sectors but is particularly notable for its work in telecoms, banking, and consumer protection. Yaron Reiter  has expertise in contract, intellectual property, administrative, IT, and competition law; he regularly represents multinationals in large class action lawsuits.

Practice head(s):

Yaron Reiter

Other key lawyers:

Ariella Ablov; Dana Amir; Ruthy Wysenbeek-Shauli; Yael Shoham; Alon Sukenik;


‘AYR’s Class action team has extensive knowledge in class actions. They are very professional. I trust their consultation that takes into account strategic needs of the specific case, the needs of the company and the legal position. They know when to fight and when to settle and how to bring the best results. They are also very available when needed.’

‘Yaron Reiter is very experienced and known lawyer in the field for a good reason. He is very sharp, knowledgeable and has creative solutions. Yaron is also very available and “Hands -On” in the cases.

‘Ruthy Wysenbeek-Shauli helps us with all our cases. She is smart, knowledgeable, sees the wider perspective and is very available and engaged.’

‘AYR is the firm that gives us legal service in the most complex lawsuits. We are very pleased with the quality of the legal work and the customer service.’

‘This team is in a league of its own in every aspect, among others, in their original thinking, service, fighting spirit and attention to details. These features distinguish them from all others and bring about significant achievements to the cases in their care.’

‘Yaron Reiter’s achievements and unique standards are a result of his character and work. Yaron is a brilliant lawyer who has experience and unparalleled legal analysis capabilities. He is combative and extraordinarily intelligent and approaches each case with enthusiasm and dedication as if it were his first case. The files handled by his department are handled personally by him and he is involved in every detail.’

‘Ariella Ablov – a brilliant lawyer. She has phenomenal legal abilities, a rare memory and control of every detail in every case, small and large. She is always available, gracious and more important, always provides correct and wise advice.’

‘Dana Amir and Ruthy Wysenbeek-Shauli analyse every issue efficiently and with great talent; take charge of piles of complicated data and provide fast, efficient and high-quality service.’

Key clients

Shufersal Ltd.

Partner Communications Company Ltd.

Microsoft Corporation

Microsoft Israel Ltd.

Phoenix Insurance Company Ltd.

Excellence Nessuah Gemel Ltd.

Chi Mei Corporation

The Gindi Group

Bank Leumi Ltd.


M. Lasser

Bezeq International Ltd.

Kesher Rent A Car Ltd.

Kavim Public Transportation Ltd.

Pelephone Communications Company Ltd.

Operate-Lease Ltd.

Teleclal Group Ltd.

The Manufacturers Association of Israel


Israeli Public Broadcasting Corporation

Maccabi Haifa F.C

012 Smile Telecom Ltd.

ICP Finance Ltd.

Be Drugstores Ltd.

S.Shlomo Holdings Ltd.

Of Yerushalaim Mehadrin Ltd.

Ono Academic College.

Studio C

Dayagei Rishon LeZion

Work highlights

  • Represented Chi Mei Corporation in an international competition law case before the district court and the Supreme Court, valued at $57-77m.
  • Representing Microsoft Corporation in two applications to certify a class action alleging automatic OS replacement without consent, valued at $28m.
  • Represented Partner Communication Ltd. before the district court and the Supreme Court in an application to certify a class action alleging price discrimination, valued at $126m.

Israel > Employment Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co's employment practice is particularly active on behalf of clients in the educational, hi-tech, restaurant and construction sectors. The group strikes a balance between contentious and non-contentious work and advises on collective negotiations, employment agreements, compensation packages and employment litigation. Group head Helit Simchoni is highlighted by sources as 'hungry to win'. Former judge Yigal Plitman acts a special consultant on labour law.

Practice head(s):

Helit Simchoni

Other key lawyers:


‘Professional with huge patience and availability.’

‘Very professional. Hungry to win. Great team.’

‘Helit Simchoni is amazing at client relationships. He is a team player, hungry to win. Quiet but gets it done like no one else.’

Key clients

Hadera Paper Group

Gaon Holdings Group

Shenkar College

Bartan Holdings and Investments Ltd.

Ramada Hadera Resort


Maccabi Haifa Football Club

Ono Academic College

Telecall Group Ltd.

Diamond Capital Management Services Ltd.

A.A. Shidurit Telepage (1989)

Gindi Ltd.

Ramet Ltd.

Pitchon Lev

Work highlights

  • Advising Shenkar college on a variety of labour law issues.
  • Representing Minrav Engineering and Construction in several lawsuits in the labour courts.
  • Representing Hadera Paper in a lawsuit against a former employee alleging embezzlement of company funds.

Intellectual property > Intellectual property: commercial/transactions Tier 3

Alongside patent licensing, AYR – Amar Reiter Jeanne Shochatovitch & Co also handles trade marks and all aspects of copyright commercialisation. The firm won a public tender to advise the Israel Public Broadcasting Corporation on all IP issues. An expert in matters at the intersection of competition law and IP, Eyal Roy Sage leads the team and clients additionally benefit from his know-how in privacy and data. He also serves as co-chair of the Tel Aviv Chapter of the International Association of Privacy Professionals.

Practice head(s):

Eyal Roy Sage


‘The team is very professional and has a very wide understanding of the matter. The team responds quickly to questions and gives a thorough review of the relevant matters.’

‘Eyal Sage is highly experienced and professional; he has a way of dealing with complex issues very creatively and “breaking them down” & explaining them to the client so it is all clear. He analyzes correctly the different interest’s of the parties and that leads to better and clever problem solving, he is up-to-date in all the issues regarding intellectual property in the world.’

‘Eyal Sage leads the team. We feel very confident with handling the issues although the rest of the team is young and bright.’

Key clients

Microsoft Corporation

Israeli Public Broadcasting Corporation

Israel Credit Cards Ltd.

Partner Communications Company Ltd.

Hot Telecommunications Systems

Pelephone Communications Ltd.

El Al Israel Airlines Ltd.

Menora Mivtachim Insurance Ltd

Maccabi Haifa F.C

The Northern Radio Holdings Ltd.

Non Stop Radio (Management 2008) Ltd.

Non Stop Radio Ltd.

Teleclal Group Ltd.

Ono Academic College

Afcon Holdings Ltd.

Work highlights

  • Advising Microsoft Corporation on agreements for outsourced software and hardware development, and IP licensing contracts.
  • Assisting Israeli Public Broadcasting Corporation in negotiating TV format licences, and draft TV, digital, and combined production and co-production agreements.
  • Negotiating licensing agreements with six collecting societies on behalf of IPBC, Hot, Partner Communications, and El Al Israel Airlines.

Israel > Real estate and construction Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co brings to bear deep experience in urban renewal projects, where it advises both developers and homeowners on city renewal plans, including TAMA 38 and pinui binui schemes. It also frequently advises on real estate finance and municipal tax-related issues. Department head Omer Gadish advises private and public sector clients on real estate transactions and development projects. Amir Amar is noted for real estate transactions and contentious construction cases. Aharon Barda is also recommended.

Practice head(s):

Omer Gadish; Amir Amar

Other key lawyers:


‘Very professional team with strong business acumen, particularly Amir Amar and Jacob Cohen.’

‘Professional, available, provides very good service.’

‘Eli Eshel, Meytal Katz-Rozenberg, Yaniv Dekel, Amir Amar are very professional, relatively available and provide added value.’

Key clients

Cnaan Group, Entrepreneurship and Urban Renewal Ltd.

Itzhaki group


Mivne Group

Shriki Group

Gindi investment Ltd.& Gindi Tower Tel Aviv Ltd.

Shapir industries ltd

Delek Real Estate Ltd.

Aura Israel Development and Investments Ltd.

Nesher Israel Cement Enterprises Ltd.

The Phoenix investment and finance Ltd,

PHI Networks

Hanan Mor Holdings Group Ltd.

Work highlights

  • Representing Gindi Tower Tel Aviv on all aspects of a major residential project.
  • Representing Cnaan Group, Entrepreneurship and Urban Renewal on a string of urban renewal projects, including pinui binui and TAMA 38 projects.
  • Advising Aura Investments on the sale of 217 residential units spread over eight buildings.

Israel > Transport Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co‘s interdisciplinary transport practice recently acted on a slew of aviation and road-related mandates. The group has an emphasis on contentious matters and recently represented Shlomo Sixt in two applications for class action lawsuits filed against in connection with its car rental business. Yoav Caspi advises on transport transactions, while Yaron Reiter and Ram Jeanne are key contacts for transport-related litigation.

Practice head(s):

Yoav Caspi; Yaron Reiter; Ram Jeanne

Other key lawyers:

Gadiel Bluzstein; Assaf Lapid


‘I dealt with Gadiel Bluzstein. Nice communication and good advice.’

‘The team possesses very confidential and competent lawyers, particularly Gadiel Bluzstein.’

Key clients

Dan Public Transportation

Kavim Public Transportation LTD.

El Al Israel Airlines Ltd.

Mayer’s Group (Hertz, Kavim, Merkavim).

Kesher Rent A Car Ltd- (Hertz)

Merkavim Transportation Technologies

Auto Center Limited Partnership

Shlomo Sixt Group

Aero Handling Ltd.

FSM Ground Services

Shafir Group

Operate-Lease Ltd.


Shapir Engineering & Industries Ltd.

Danya Cebus and China Civil joint venture

Morgan Ltd.

Work highlights

  • Representing a joint venture between Danya Cebus and China Civil Engineering Construction Corporation in an arbitration concerning the light rail project in Tel Aviv.
  • Representing FSM Ground Services in several matters, including an Israel Airport Authority tender for the provision of services and maintenance of luggage carts at Ben Gurion Airport.
  • Representing Ahuzot Ha’Chof in a class action alleging that i overcharges Tel Aviv residents for parking services.

Israel > Banking and finance Tier 4

AYR – Amar Reiter Jeanne Shochatovitch & Co's practice is dominated by borrower-side representations, particularly in the construction, real estate and infrastructure sectors. Yoav Caspi is recommended for his broad corporate finance focus. Assaf Lapid 'provides a personal service' and had a strong recent run in real estate financings.

Practice head(s):

Yoav Caspi; Assaf Lapid

Other key lawyers:

Tomer Altman


‘Provides a personal service, answers all questions in various legal subjects.’

‘Lawyer Assaf Lapid works with our group of companies and gives a personal service in every hour of the day via email, work phone and personal phone.’

Key clients

Bank Hapoalim

Amitim Pension Funds

Harel Group Harel Insurance Investments and Financial Services Ltd.

Clal Insurance Enterprises Holdings Ltd.

Lemonade Group

Gindi Group

Mayer Group

Fritz Companies Israel T. Ltd.

Shapir Group

More Investment House

Halman – Aldubi

A.N.G Group

Etz HaShaked Engineering

Ohad Eldar investment Ltd.

Mayer (Kesher) Real Estate England (2013), Limited Partnership

Shriki Group

Nuriel & Sons Transport Ltd.

Lahav L.R. Real estate Ltd.

Teleclal Group

Eldar Group

Work highlights

  • Represented Gindi on the financing of the purchase of a parcel of land on which the fourth tower of the Gindi TLV Project is built.
  • Advised Shapir Group on a NIS1.2bn financing for the construction of a major housing and infrastructure project.
  • Advised Halman Aldubi on a financing transaction, in which Halman gave Ampa Capital NIS120m worth of credit.

Israel > Commercial, corporate and M&A Tier 5

AYR – Amar Reiter Jeanne Shochatovitch & Co's growing practice has a focus on the real estate and technology sectors. The firm represents individuals, investors and public and private corporations on a wide range of corporate transactions, including M&A, share purchase agreements and joint ventures. Corporate head Yoav Caspi and finance lead Assaf Lapid are the key contacts.

Practice head(s):

Yoav Caspi; Assaf Lapid

Other key lawyers:

Daniel Chinn; Sariel Cohen; Carmit Madani


Professional people with huge patience and availability.’

What makes the firm’s team unique are the people who lead it; they are cooperative and yet strict when it comes to their client, all while working towards completing the deal.’

The team is usually quite responsive and knows how to raise a flag if there are any issues that need to be taken into account.

I work with Assaf Lapid and after many years of using business legal services I have found a lawyer who understand our needs, understand business and strategy, and knows how to solve a problem, or avoid one.’

The individuals  I worked with (Assaf Lapid, Sariel Cohen and Carmit Madani) stand out for their vast commercial knowledge and familiarity with Israeli law and the Israeli market. Their knowledge helps us solve commercial issues, while keeping us between the legal boundaries. They are problem-solvers and deal-makers of the highest standard (while guarding our interests).’

Key clients

Microsoft Corporation and Microsoft Israel


EL-AL Israel Airlines Ltd.

Partner Communications Company Ltd.

Hapoalim Bank

Shapir Group

Mayer Group Exclusive importer of Honda, Volvo, Renault and Jaguar in Israel


Kesher Rent A Car

Gindi Group

Malam Group

Harel Group Harel Insurance Investments and Financial Services Ltd.


Matrix Group

Clal Insurance Enterprises Holdings Ltd.

Kan Israeli Public Broadcasting Corp.

International Paralympic Committee

Magen David Adom

Israel Natural Gas Lines Ltd.

Teleclal Group

Lahav L.R Real Estate LTD


Nesher Israel Cement Enterprises

Danya Cebus

Lemonade Group

Ceaser Stone (Even Keisar)

Hemilton Group

Brill Group

S.Z. Systems Ltd.


Samsung NEXT Fund

Sony Innovation Fund / Sony Semiconductor Solutions



Work highlights

  • Represented Lahav LR Real Estate and BGM in the purchase of 70% of Delek Israel.
  • Represented Isaac Mizrahi, and several other minority shareholders of KV Kinetic Energy Ventures, in the sale of their shares to the majority shareholder.
  • Represented Lemonade in its $767m public offering of its shares on the NYSE.

Israel > Restructuring and insolvency

The insolvency practice at AYR – Amar Reiter Jeanne Shochatovitch & Co has gained traction since boutique firm Amit Lederman & Co merged into the department in 2019.

In Israel’s competitive legal market, AYR – Amar Reiter Jeanne Shochatovitch & Co – is not just another firm.

AYR was formed with the clear objective of developing big firm legal services without a big firm attitude. AYR’s founding principles have served the firm well, and it remains committed to them as it continued to grow to become a top-20 firm with the fastest organic growth rate.

The firm is ranked as a leading law firm in all major local and international directories, including Chambers and Partners, The Legal 500, IFLR1000, Dun’s 100 and BDi Code. Several firm lawyers are dual-qualified in Israel and the US or England and Wales, enabling the firm to conduct business in English and across legal systems with ease and proficiency.

Clients include international and domestic companies in technology, telecommunications, real-estate, retail, media, transportation, high-tech and venture capital, finance and insurance, many of which are leaders of their respective fields.

Our clients are entrepreneurial and sophisticated, and we build our practice with excellence, drive, creativity, resourcefulness, flexibility, diversity and informality to best serve their needs, match their energy, and keep them as clients over the long term. We achieve this by being that rare thing: lawyers who enjoy their work.

Departments and practice areas
Litigation and dispute resolution: Our firm’s litigation department represents clients in complex litigation and arbitration, mediation and administrative proceedings. Our litigation team is the leaders in Israel and has demonstrated legal creativity in the strategy management of each case leading to the achievement of the desired results for our clients.

The department has vast experience in complex disputes, including shareholder disputes and derivative law suits, contractual and real estate disputes, and administrative petitions, including to the High Court of Justice. Our international litigation team has considerable experience in representing foreign clients before the various courts in Israel and in coordinating their litigation activities in multi-jurisdictional disputes.

Class actions: Our class action department is placed at the top of professional rankings in Israel and abroad. Quite uniquely, the practice undertakes only class-action defense cases, giving the team an unusually extensive experience in this field. Clients are naturally high-profile domestic and international corporations.

In the last few years, the team has led the defense of some of the largest class action proceedings in Israel, and has taken a significant part in the establishment of precedential rulings.

Real estate: Our real estate department has established itself as one of the most significant in Israel, representing leading companies in the Israeli market. The real estate department deals with some of the largest and most complex transactions in Israel, including residential projects of thousands of housing units, large commercial projects and complex project financing transactions.

Team lawyers have thorough knowledge of the law and practice of real-estate transactions. Lawyers handle all aspects of transactions, including financing, taxation, and registration at local and national governmental levels.

Commercial and corporate law: The commercial and corporate department represents a wide range of clients, including domestic and international companies, private and public corporations, and entrepreneurs, in all aspects of their ongoing business and commercial activities, including in matters of corporate governance, corporate law, company formation , tenders and other procurement procedures, multinational transactions such as share purchase and asset purchase agreements, distribution and franchise agreements, various services agreements, licensing and JV agreements and many more.

Project and corporate financing: Our fast-growing project and corporate financing practice is a significant player which has been noted and recommended by professional ranking institutions in Israel and around the world. The firm’s financing team represents both borrowers and lenders in project and corporate financing transactions, mainly in real-estate, infrastructure and transportation.

Hi-tech, technological incubators, accelerators and venture capital: Our hi-tech team has vast experience and thorough knowledge in the structuring and handling of complex hi-tech transactions. The team represents Israeli and international clients, including early stage technology companies, institutional and private investors, and start-up incubators and accelerators active in communications, media, mobility, cyber-security and bio-tech. The team advises clients throughout all stages of development, from the early phases of inception, through the establishment and protection of intellectual property rights, investment rounds (starting from the “seed” investment), the ongoing operation of the business and the various engagements with customers, suppliers, agents, service providers etc., until the final sale or IPO of the company.

Mergers and acquisitions (M&A): The M&A team has extensive experience and advises a wide range of purchasers and sellers in local and international M&A transactions. The team provides comprehensive assistance regarding all aspects of the M&A transaction, including taxation and antitrust.

Capital market and securities: The capital market and securities team provides legal guidance to issuing companies, underwriters and investors, both in Israel and abroad, regarding all aspects of the securities law and corporate law, and in a wide range of transactions. The team provides a full service in connection with issuances of debt and equity securities, in Israel and abroad.

Privacy, data security and cyber: Our firm’s privacy, data security and cyber team is one of Israel’s strongest and most active, advising on Israeli and EU privacy laws including on such matters as cross-border data transfers, cloud computing, use of Big Data and Artificial Intelligence in the telecoms, media, insurance, financial, transportation and other industries, data ethics, and general and sectoral data security and cyber defense compliance requirements.

Technical understanding and many years of working with clients the technology sector and in highly-regulated industries and their service providers underpins the work of the practice, which has a strong working relationship with the various regulators.

Communications: The communications practice serves a remarkable roster of telecoms and media clients. The wide range of media and telecoms clients gives the practice an edge in negotiating royalty agreements and an in-depth knowledge of regulatory and commercial matters, including production, transmission and licensing agreements. We advise on such complex matters as ISP liability for content piracy, filtering and classification of content, libel and freedom of expression, network neutrality, compliance with environmental radiation standards, infrastructure sharing, VoIP, privacy and data security, and lawful intercept.

Intellectual property: Our intellectual property expertise is backed by a solid technical understanding of software and telecoms, which underpins the IP services which we provide to clients such as large software multinationals, telecommunications operators, television and radio broadcasters, new media providers, start-ups, and retail giants.

The practice relies on substantial competition law experience to counsel clients on the antitrust implications of various provisions in copyright, trademark, trade secret and know-how licensing arrangements. The team also has unique collective rights licensing expertise.

Competition and antitrust: The competition and antitrust practice is characterized not only by deep familiarity with Israeli and international law, but also by the deep understanding of client activities and the business environment in which clients operate. The team is uniquely experienced in advising technology-related markets involving antitrust and intellectual property.

Insolvency and corporate recovery: The firm’s insolvency team has many years of experience in liquidation and receivership of companies, as well as rehabilitation of distressed companies. The team acts as administrator of corporations in liquidation and receivership, formulates rehabilitation plans and creditor arrangements for the companies and also represents creditors and officers of the companies as well as investors in insolvency proceedings and realization of assets.

Labor law: The firm’s labor law department specializes in representing local and international employers in private and public sectors, including educational institutions, hi-tech companies, communication companies, industrial companies and employee committees in all fields of labor law – private and collective. The department has extensive experience in managing complex cases and disputes as well as collective disputes.

Urban renewal : Our urban renewal team is known for its availability and personal attention, along with a broad understanding of the complexities of all aspects of urban renewal projects. The team represents some of the largest and best-known urban renewal actors as well as residents. We advise on all stages of projects, from initial offers through choosing contractors, developers, and advisers, to obtaining construction permits, financing, and mitigating tax exposure, to delivery and registration of title.

Planning and construction: The planning and construction department handles planning and licensing procedures for infrastructure, residential and commercial projects. The team has extensive experience in accompanying licensing processes throughout the country, as well as handling Land Betterment Tax aspects and consequences. The team represents a variety of public and private clients, including the National Planning and Construction Council, District Committees, Local Committees and Appeal Committees. It also handles litigation cases in Administrative Courts and in the High Court of Justice. Team lawyers take an active part in the legislative processes in the field of planning and construction.

Municipal taxation: The municipal taxation team accompanies dozens of taxpayers in procedures meant to reduce municipal tax rates and development levies. The team represents large-scale companies and other entities in complex disputes regarding charges issued by municipal authorities, as well as other compulsory payments charged at the local government level.

White-collar crime: The white-collar crime department deals with a range of White-Collar offenses, mainly relating to government corruption, tax, securities, antitrust, and money laundering. The department provides clients with cross-border legal services, combining civil, criminal and administrative aspects. The team is well experienced in working with the enforcement and prosecution agencies and in managing complex criminal financial cases including the representation of the clients in the courts and in seizure and forfeiture of property procedures.

Sports law: Our sports law department is unique among Israel’s major law firms. The department accompanies major sport teams in Israel and throughout the world. The team has extensive experience in providing legal counsel to athletes, football clubs and agents, both in local and international large-scale transactions, as well as in the representation of its clients in various legal proceedings, including local and international arbitrations.

Class actions Yaron Reitar
Commercial litigation Ram Jeanne
Competition/antitrust Eyal Roy Sage
Construction and planning Amir Amar
Construction and planning Yacov Cohen
Corporate and finance Yoav Caspi
M&A Yoav Caspi
IP, IT and privacy Eyal Roy Sage
Infrastructure Yacov Cohen
Labour and employment Helit Simchoni
Real estate Amir Amar
Real estate Omer Gadish
Sports law Ehud Shochatovitch
Telecom and media Eyal Roy Sage
White Collar Crime Sharon Kohane
Insolvency and Restructuring Amit Lederman
Hi-Tech, Accelerators and Venture Capital Daniel Chinn
Amir Amar photoMr Amir AmarDuring his extensive legal career, Amir has been involved in many legal…
Yaron Reiter photoMr Yaron ReiterYaron co-ordinates the firm’s litigation practice, including its significant involvement in international…
Eyal Roy Sage photoMr Eyal Roy SageEyal’s practice concentrates in competition law, technology, media and telecommunications law, intellectual…
Number of lawyers : 115
Number of Partners : 32
Number of Practice Areas : 21
Year of Establishement : 2010

TESTIMONIAL: “They are professional, responsive and original. They work very well as a team, they are coordinated… I am very happy working with them.”
TESTIMONIAL: “The best for media work”

TESTIMONIAL: “Very experienced team with a wide coverage of disciplines and excellent availability.”

Antitrust/ Competition:
TESTIMONIAL: “They are very professional, smart and sharp. They understand all of our business and truly know our goals.”

Corporate Law:
TESTIMONIAL: “The team is familiar with all relevant aspects of corporate law, and hence guarantees a full response to any issue.”
TESTIMONIAL: “A professional law firm with a brigade of excellent lawyers.”

Dispute Resolution:
TESTIMONIAL: “All the lawyers who gave me service were excellent. Patient, sensitive and above all, strive for excellence.”
TESTIMONIAL: “Professionalism and expertise in the applicable legal fields and short response time.”

Class Actions:
TESTIMONIAL: “The team is very knowledgeable and professional. They quickly research and identify our legal arguments’ weaknesses and advise how to overcome them.”

Real Estate:
TESTIMONIAL: “The partners in the real estate department are always available for every request and need.”
TESTIMONIAL: “AYR has a significant presence in the market for all its business areas.”
TESTIMONIAL: “The people are very nice and very service-oriented, and always get back to us quickly. We are very satisfied.”

  • Leading Law Firm: As one of Israel’s top law firms, AYR is a leading expert in the international law arena with years of extensive and valuable experience, providing legal services to local and foreign businessmen, senior officials, public and private corporations, global entities, investment funds, start-ups, hi-tech and industrial companies, etc.
  • One Stop Shop: AYR’s international practice includes the firm’s Mergers & Acquisition team, the Commercial and Corporate team, the High-Tech team and Law & Technology team. The teams work closely together as well as with supplementary teams (Real Estate, Labour Law, Litigation, Insolvency, White Collar etc.) to provide the firm’s foreign clients with a ‘one-stop-shop’ in Israel for all of their legal needs.
  • Cross-Border Transactions: AYR’s international teams are constantly at the forefront of cross-border M&A transactions, global financial investments and international public offerings. AYR’s goal is to provide its foreign clients with the optimal local solutions which meet their needs from day one and assist them in successfully completing innovative and complex transactions in Israel and abroad. This often requires ‘out of the box’ solutions, creative thinking and familiarity with local and foreign laws and partners.
  • Global Clients: As a result, AYR’s regular client base includes global corporations as well as local and foreign companies, partnerships, startups, investors, etc. This diverse client base allows AYR to match possible partners and to assist in fostering some of the most creative business collaborations, beyond what is locally available. Our clientele engages in various fields, including high-tech, traditional industry, e-commerce, transportation, communication, banking, retail, finance, real-estate, IT, and defense industries.
  • International Team: AYR’s international abilities are rooted in the reputable and global experience and background of its lawyers. Many of our partners and associates have international legal experience by practicing abroad (including in London, New York and South America) and many speak multiple languages such as English, French, Russian, Portuguese and Spanish, enhancing AYR’s ability to engage foreign clients with interest in Israeli businesses.
  • Cultural Understanding: Understanding the importance and specific nuances of different business cultures, the managing partners in AYR’s international teams work closely and personally with executives of foreign clients, and familiarize themself with the ins-and-outs of the specific business needs of each client and the environment in which it operates.
  • International Partners: AYR is a member of LEGALINK – an international legal network of more than 80 independent business-oriented law firms with members from the majority of the main commercial centers across the world. LEGALINK operates internationally but locally provides top quality multi-jurisdictional legal services. Through LEGALINK’s networks, AYR is able to assist its local and international clients to connect and access the best legal services worldwide.
  • Offices: AYR’s offices are located in Bnei Brak and Jerusalem, placing the offices at the geographical, cultural and business centers of Israel, providing clients with full accessibility and maximum convenience.

We believe that the values which govern our professional activities guide us towards a commitment to our community and our surroundings, and we encourage all lawyers to participate in pro bono work.

We believe that lawyers who contribute their skills and abilities to promote social rights and values can affect a real and meaningful change in the social landscape. We encourage our lawyers to initiate and take part in various pro bono social activities and we volunteer our time for the benefit of those who need us most. Recognizing that excellence and diversity are inextricably intertwined, we recruit, retain, and promote a diverse group of lawyers and support staff.

The Duke of Edinburgh International Award

The firm supports the activities of the Duke of Edinburgh International Award – Israel. The International Award program was established by the Duke of Edinburgh in 1956, with the aim of equipping the youth and young adults of all backgrounds for success in life.

The program is present in 144 countries and has some eight million participants. In Israel, several thousand Israelis aged 14 – 24 take part. They come from all walks of Israeli society: Jews and Arabs, secular and orthodox, natives and immigrants. Activities focus on the remoter parts of the country, and participants challenge themselves in an adventurous journey, in which they develop skills to better prepare them from adult life based on confident belief in their abilities to improve their own life and that of those around them.

AYR’s Head of Firm, Amir Amar, is co-chair of the Duke of Edinburgh International Award – Israel. Based on the understanding that social gaps cause social strife, he launched a new program, “Breaking the Glass Ceiling”. As part of the new program’s voyage, participants will take part in monthly meetings with civic leaders, celebrities, lawyers, academics, athletes, business people, and key figures in Israel’s cultural life. They will host workshops, give speeches, and contribute otherwise to motivate the participants to success.

Fundraisers took place at the former United Kingdom Ambassador to Israel, His Excellency Matthew Gould, and in London, in presence of His Royal Highness the Duke of Edinburgh.

To the Society’s Site >

Pitchon Lev

A highlight of our social involvement is our support of the charitable organization Pitchon Lev.

Among its many projects, this organization leads an impressive teen empowerment initiative which focuses on youth from underprivileged families, who have the potential and motivation to succeed but lack the financial means and tools necessary to fulfil their dreams and reach their potential. This program provides long term assistance to such teens and empowers them at critical stages of their lives, from high school to their enlistment into the IDF all the way through their initiation to becoming responsible and socially involved members of the Israeli community.

Young Business Leadership

Our firm also advises the Young Business Leadership. Organization, which was founded for the purpose of developing a spirit of leadership and excellence amongst teenagers in Israel, and to nurture a generation of leaders who accentuate social responsibility and ethical management. The Young Business Leadership has consistently been committed to providing resources and equal opportunities to teenagers from different backgrounds to be entrepreneurial, involved in their community, and socially responsible.