Firm Profile > AYR – Amar Reiter Jeanne Shochatovitch & Co > Bnei Brak, Israel

AYR – Amar Reiter Jeanne Shochatovitch & Co
BNEI BRAK 5120261

Dispute resolution > Dispute resolution: white-collar crime, investigation and fraud Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co is instructed on a broad range of private sector investigations, including those concerning economic, tax or security offences, as well as matters relating to public officials such as bribery. The group is particularly active in diamond smuggling and represents major defendants in an investigation by the National Serious International Crimes Unit into the “Black Diamond” affair. Practice head Sharon Kohane specialises in money laundering issues; in addition to representing clients, Kohane is frequently consulted to provide expert opinions for the court.

Practice head(s):

Sharon Kohane

Key clients

A Knesset Member – David Bitan affair

Lev Leviev and the LLD Diamonds Company

The Albar Company

Albar CEO Oren Elezra and Chairman of Albar group Mr. Eli Elezra


CFO of Shikun & Binui Group

Moshe Goldman

Constructor in Netivei Israel

Leib Waldman

The Legal Counsel for Keren Kayemeth LeIsrael (KKL)

Rudy Jarmoune

Senior executives in the management of Kibbutz Lahav

Malam Team

The College of Management Academic Studies

Israel > Hi-tech and start-ups Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co has made significant strides forward in recent years, and now has a significant presence on the Israeli hi-tech market. Daniel Chinn, who arrived in 2019 from Herzog Fox & Neeman to lead the practice, has extensive experience advising start-up companies from the earliest stages through to exit transactions. A prime example of this work is Chinn's recent advice to Lemonade on its IPO on the New York Stock Exchange, one of the most successful exits on the market in recent years.

Practice head(s):

Daniel Chinn

Other key lawyers:

Saar Binyamin; Mati Rosenbaum


I primarily work with Daniel Chinn. He is shrewd, highly commercial, a pleasure to work with, responsive, thorough and professional.’

There is a real personal touch in the start-up team within the Jerusalem office.’

The lawyers in this firm are first and foremost good people before they are great lawyers. Saar Binyamin is always available (any hour of the day or night), super kind, and professional. Mati Rosenbaum always surprises me with his knowledge. I would definitely want these two as my advisers at any company where I work.’

Saar and his team have a lot of useful knowledge that extends beyond their specific practice, offering a wider perspective on different issues. Furthermore, the team provide a high level of availability and are able to move in time with our very fast start-up tempo. Their response and delivery time is outstanding.

Key clients




Maniv Mobility

C2A – Sec

Hetz Ventures

Microsoft Corporation

Samsung NEXT Fund

Sony Innovation Fund

Joy Capital


HoneyBook Event Planning


Communitake Technologies


Tamar Robotics

ADVA Optical Networking SE.

Malam – Team Ltd.


NSC – Nano Sono Cooperation

Copyleaks Technologies

Digital Horizon

Teleclal Group


Israel > Planning and zoning Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co frequently advises clients on the planning and licensing procedures to facilitate residential, commercial and infrastructure projects. It is also well known for representing clients in litigation before the administrative courts and the High Court of Justice. Among the team's current instructions, it is advising Gindi Tower Tel Aviv on all of the planning, licensing and construction aspects of a housing project in Tel Aviv's old wholesale market, comprising over 1,540 residential units. Yacov Cohen is able to provide clients with a comprehensive offering in the field of real estate, which includes representation before all relevant planning authorities. He leads the team jointly with real estate and planning expert Amir Amar.

Practice head(s):

Amir Amar; Yacov Cohen



Key clients

Nesher Israel Cement Enterprises Ltd.

Shapir industries Ltd.

Aura Israel Development and Investments Ltd.

PHI Networks

Delek – The Israel Fuel Corporation

Gindi Tower Tel Aviv Ltd

The Bazan Group

Ono Academic College.

Noble Energy Mediterranean Ltd.

Kavim Public Transportation ltd.

Kesher Rent A Car Ltd- (Hertz)

Dunietz brothers group

The Ashtrom Group

Adama Agan Ltd.

Israel National Gas Lines Company Ltd.

Meuhedet Health Services

The Gabay Group

Israel > Telecoms and media Tier 2

AYR – Amar Reiter Jeanne Shochatovitch & Co has a strong offering in both the media and telecoms sectors, advising broadcasters, mobile network operators, banks and insurers on a variety of contentious and non-contentious issues. The firm acts for large domestic clients, such as the Israeli Public Broadcaster. In addition, it generates work from blue-chip international names; it is advising Microsoft on the establishment of its first data centre in Israel. Founding partner Eyal Roy Sage advises on data protection and regulatory matters, and is particularly knowledgeable about the interface between antitrust and technology.

Practice head(s):

Eyal Roy Sage

Other key lawyers:

Shir Shoshany-Katz


‘Eyal Sage’s team is dedicated and professional. They are very knowledgeable in the field of privacy and always have time to share some thoughts or discussions. In addition, they are highly updated in recent regulatory and legal developments which is, of course, of critical importance. ’

‘Eyal Sage definitely stands out with regard to his depth of analysis, practical solutions and thinking “out of the box” in connection to every case at hand. ’

‘very professional’

Key clients

Microsoft Corporation

Israeli Public Broadcasting Corporation (IPBC)

Teva Pharmaceuticals Ltd.

BANK Leumi

Bank Hapoalim B.M

PHI (Partner Hot Infrastructure)

The Tel Aviv Stock Exchange

Partner Communications Company Ltd.

The Boston Consulting Group Ltd.

Israel Credit Cards Ltd.

Max It Finance Ltd.

Harel Insurance Company Ltd.

Menora Mivtachim Insurance Ltd.

KPMG Israel

The Northern Radio Holdings Ltd

Mayer Cars And Trucks Co.Ltd

Kesher Rent A Car Ltd.

L’Oréal Israël Ltd.

Malam – Team Ltd.

El Al Israel Airlines Ltd.

Kavim Public Transportation Ltd.

Israel > Dispute resolution: local litigation and arbitration Tier 3

Able to handle all contentious matters, AYR – Amar Reiter Jeanne Shochatovitch & Co is notable for its dedicated sub practices which focus on areas including municipal taxation, labour law and insolvency. Founding partner Ram Jeanne leads the practice and represents large companies in both litigation and arbitration proceedings. Gali Friedhof, a new arrival from Pearl Cohen Zedek Latzer Baratz in 2020, specialises in disputes relating to infrastructure.

Practice head(s):

Ram Jeanne

Other key lawyers:

Gali Friedhof; Dana Battat; Oded Gross; Roey Dotan; Gidon Even-Or

Key clients

Shufersal Ltd

Azorim Ltd

General Mills Israel Ltd

Shapir Engineering & Industries Ltd

Danya Cebus Ltd

Hutchison Water International Holdings Pte. Limited

Malam Team Ltd

Ofer Investments Group and Melisron Ltd

HOT Telecommunication System Ltd

The Israeli Public Broadcasting Corporation

Mayer’s Cars and Trucks Ltd

Matrix IT Ltd and John Bryce

Carbofix Orthopedics Ltd

Afcon Group

Microsoft Corporation and Microsoft Israel Ltd

Partner Communications Company Ltd

Teleclal Group

Edge Medical Ltd

Dispute resolution > Dispute resolution: class actions (including derivative actions) Tier 3

Led by Yaron Reiter, AYR – Amar Reiter Jeanne Shochatovitch & Co  represents clients from the retail, insurance, financial services and real estate sectors in a range of class action disputes. The group is especially strong in the telecoms sector, representing major domestic companies, such as partner communications, in disputes relating to price discrimination, data privacy and disability discrimination. The team is also active in antitrust matters, and currently represents Chi Mei Corporation in an international dispute concerning a potential cartel.

Practice head(s):

Yaron Reiter

Other key lawyers:

Ariella Ablov; Dana Amir; Ruthy Wysenbeek-Shauli; Yael Shoham

Key clients

Shufersal Ltd

Partner Communications Company Ltd

Microsoft Corporation

Microsoft Israel Ltd

Phoenix Insurance Company Ltd.

Excellence Nessuah Gemel Ltd.

Chi Mei Corporation

The Gindi Group.

Studio C

M. Lasser

Bezeq International Ltd.

Kavim Public Transportation Ltd.

Auto Center

Teleclal Group Ltd

The Manufacturers Association of Israel (MAI)

Kesher Rent A Car Ltd- (Hertz)

Israeli Public Broadcasting Corporation (IPBC)

Pelephone Communications Company Ltd.

Bank Leumi Ltd.

012 Smile Telecom Ltd.

ICP Finance Ltd.

Be Drugstores Ltd.

S. Shlomo Holdings Ltd.

Trima Israel Pharmaceutical Products Maabarot Ltd.

Of Yerushalaim Mehadrin Ltd.

Red Meat Importing & Exporting Meat Ltd.

Rami Shviro

Ono Academic College

Dayagei Rishon LeZion

Israel > Employment Tier 3

With notable strength in the construction, hi-tech and hospitality sectors, AYR – Amar Reiter Jeanne Shochatovitch & Co predominantly acts for employers in contentious, commercial and regulatory matters, including highly sensitive mandates involving sexual harassment, equal opportunities and termination of employment. It is also a go-to practice for clients engaged in shareholder disputes. Helit Simhoni has standout expertise in acting for labour unions in important disputes. Former judge Yigal Plitman is also a key member of the team, providing invaluable consultancy services on labour law and assisting clients with arbitration and meditation proceedings involving employment issues.

Practice head(s):

Helit Simhoni

Other key lawyers:


‘What stands out is the availability of the team to provide the requested advice promptly, and the fact that the leading senior attorney is the one providing the advice.’

Key clients

Leverate Ltd

Ono Academic College

Gindi Ltd

The National Israeli Restaurants Organization

Maccabi Haifa Football Club

Minrav Holdings

Riskified Ltd

C2A Security

Danya Cebus Ltd

Lighting Warehouse


Diamond Capital Management Services

Avantage Patisserie

Cnaan Center LTD

A.A. Shidurit Telepage (1989)

Gaon Holdings Group

Leverate Ltd

Gaon Holdings Group

Alon Group

Intellectual property > Intellectual property: commercial/transactions Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co is widely recognised for its expertise in the media sector, with it advising many of Israel's largest broadcasting companies on royalties collection and production agreements. Having won an Israel Public Broadcasting Corporation tender, the group advises key client KAN on all IP matters related to the commissioning of television programmes and acquiring broadcasting rights. Founding partner Eyal Roy Sage combines his knowledge of antitrust law with IP expertise to assist dominant technology providers with the structuring of agreements.

Practice head(s):

Eyal Roy Sage

Key clients

Microsoft Corporation

Israel Credit Cards Ltd.

Partner Communications Company Ltd.

Hot Telecommunications Systems

Pelephone Communications Ltd.

El Al Israel Airlines Ltd.

Menora Mivtachim Insurance Ltd

Maccabi Haifa F.C

The Northern Radio Holdings Ltd

Teleclal Group Ltd.

Ono Academic College.

Afcon Holdings Lt

Israel > Real estate and construction Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co displays particular expertise in urban renewal projects and municipal tax disputes. In this field, the team predominantly advises clients on financing transactions, acquisitions and planning issues. Amir Amar is known for advising clients on significant real estate transactions. In addition, Amar has a strong track record in construction disputes. Omer Gadish has notable expertise in liquidation proceedings involving real estate companies. Aharon Barda has significant experience in the negotiation of real estate transactions and agreements, including financing and lease arrangements.

Practice head(s):

Amir Amar; Omer Gadish

Other key lawyers:

Key clients

Gindi investment Ltd.

Gindi Tower Tel Aviv Ltd.

Shapir industries ltd

Delek – The Israel Fuel Corporation

Aura Israel Development and Investments Ltd.

Adama Ltd.

Nesher Israel Cement Enterprises Ltd.


Kesher Rent A Car Ltd- (Hertz)

Amot Investments

Ofer Investments


Shimshon Zelig Ltd.

The Phoenix investment and finance Ltd

PHI Networks

Hanan Mor Holdings Group Ltd.

Israel > Transport Tier 3

AYR – Amar Reiter Jeanne Shochatovitch & Co is active in all areas of transport and advises clients on various matters, including tenders, financing, licensing and commercial contracts with suppliers. It is also well known for representing clients in class actions, predominantly in the automobile sector.  Yoav Caspi specialises in M&A and financing transactions. Yaron Reiter is a go-to name for transport clients involved in commercial litigation.

Practice head(s):

Yoav Caspi; Yaron Reiter; Ram Jeanne

Other key lawyers:

Assaf Lapid

Key clients

Dan Public Transportation

Kavim Public Transportation LTD.

El Al Israel Airlines Ltd.

Mayer Group

Keshser Rent A Car Ltd.

Merkavim Transportation Technologies

Auto Center Limited Partnership

Shlomo Sixt Group

Aero Handling Ltd.

FSM Ground Services

Shafir Group

Danya Cebus and China Civil joint venture

Ahuzot Ha’chof

Morgan Ltd.

Israel > Banking and finance Tier 4

AYR – Amar Reiter Jeanne Shochatovitch & Co specialises in advising lenders and borrowers on corporate and project finance, benefitting from the presence of a number of team members who have previously worked for firms outside of Israel to handle complex cross-border instructions. Yoav Caspi has broad expertise which spans M&A, banking and finance and hi-tech. Tomer Altman, who heads the firm's capital markets group, also has considerable experience advising clients on inbound and outbound investment and debt restructuring.

Practice head(s):

Yoav Caspi

Other key lawyers:

Tomer Altman; Assaf Lapid

Key clients

Hapoalim Bank


Harel Group

Clal Insurance Enterprises Holdings Ltd.

Lemonade Group

Gindi Group

Mayer Group

Fritz Companies Israel T. Ltd.

Shafir Group

More Investment House

Phoenix Insurance Company

Halman – Aldubi

A.N.G Group

Israel > Commercial, corporate and M&A Tier 5

With particular expertise in the real estate industry, AYR – Amar Reiter Jeanne Shochatovitch & Co's practice specialises in M&A, investments, takeovers and other corporate deals. Yoav Caspi is highly active in a broad range of transactions across various sectors, including hi-tech, pharmaceuticals and real estate. Daniel Chinn frequently advises venture capital and private equity funds on investments in technology companies, including start-ups and growth stage companies.

Practice head(s):

Yoav Caspi

Other key lawyers:

Key clients

Microsoft Corporation and Microsoft Israel


EL-AL Israel Airlines Ltd.

Partner Communications Company Ltd.

Hapoalim Bank

Shafir Group

Mayer Group


Kesher Rent A Car

Gindi Group

Fritz Companies Israel T. Ltd.

Malam Group

Harel Group


Matrix Group

Clal Insurance Enterprises Holdings Ltd.

Kan Israeli Public Broadcasting Corp.

International Paralympic Committee

Magen David Adom

Rambam Health Care Campus

Kupat Holim Meuhedet

In Israel’s competitive legal market, AYR – Amar Reiter Jeanne Shochatovitch & Co – is not just another firm.

AYR was formed with the clear objective of developing big firm legal services without a big firm attitude. AYR’s founding principles have served the firm well, and it remains committed to them as it continued to grow to become a top-20 firm with the fastest organic growth rate.

The firm is ranked as a leading law firm in all major local and international directories, including Chambers and Partners, The Legal 500, IFLR1000, Dun’s 100 and BDi Code. Several firm lawyers are dual-qualified in Israel and the US or England and Wales, enabling the firm to conduct business in English and across legal systems with ease and proficiency.

Clients include international and domestic companies in technology, telecommunications, real-estate, retail, media, transportation, high-tech and venture capital, finance and insurance, many of which are leaders of their respective fields.

Our clients are entrepreneurial and sophisticated, and we build our practice with excellence, drive, creativity, resourcefulness, flexibility, diversity and informality to best serve their needs, match their energy, and keep them as clients over the long term. We achieve this by being that rare thing: lawyers who enjoy their work.

Departments and practice areas
Litigation and dispute resolution: Our firm’s litigation department represents clients in complex litigation and arbitration, mediation and administrative proceedings. Our litigation team is the leaders in Israel and has demonstrated legal creativity in the strategy management of each case leading to the achievement of the desired results for our clients.

The department has vast experience in complex disputes, including shareholder disputes and derivative law suits, contractual and real estate disputes, and administrative petitions, including to the High Court of Justice. Our international litigation team has considerable experience in representing foreign clients before the various courts in Israel and in coordinating their litigation activities in multi-jurisdictional disputes.

Class actions: Our class action department is placed at the top of professional rankings in Israel and abroad. Quite uniquely, the practice undertakes only class-action defense cases, giving the team an unusually extensive experience in this field. Clients are naturally high-profile domestic and international corporations.

In the last few years, the team has led the defense of some of the largest class action proceedings in Israel, and has taken a significant part in the establishment of precedential rulings.

Real estate: Our real estate department has established itself as one of the most significant in Israel, representing leading companies in the Israeli market. The real estate department deals with some of the largest and most complex transactions in Israel, including residential projects of thousands of housing units, large commercial projects and complex project financing transactions.

Team lawyers have thorough knowledge of the law and practice of real-estate transactions. Lawyers handle all aspects of transactions, including financing, taxation, and registration at local and national governmental levels.

Commercial and corporate law: The commercial and corporate department represents a wide range of clients, including domestic and international companies, private and public corporations, and entrepreneurs, in all aspects of their ongoing business and commercial activities, including in matters of corporate governance, corporate law, company formation , tenders and other procurement procedures, multinational transactions such as share purchase and asset purchase agreements, distribution and franchise agreements, various services agreements, licensing and JV agreements and many more.

Project and corporate financing: Our fast-growing project and corporate financing practice is a significant player which has been noted and recommended by professional ranking institutions in Israel and around the world. The firm’s financing team represents both borrowers and lenders in project and corporate financing transactions, mainly in real-estate, infrastructure and transportation.

Hi-tech, technological incubators, accelerators and venture capital: Our hi-tech team has vast experience and thorough knowledge in the structuring and handling of complex hi-tech transactions. The team represents Israeli and international clients, including early stage technology companies, institutional and private investors, and start-up incubators and accelerators active in communications, media, mobility, cyber-security and bio-tech. The team advises clients throughout all stages of development, from the early phases of inception, through the establishment and protection of intellectual property rights, investment rounds (starting from the “seed” investment), the ongoing operation of the business and the various engagements with customers, suppliers, agents, service providers etc., until the final sale or IPO of the company.

Mergers and acquisitions (M&A): The M&A team has extensive experience and advises a wide range of purchasers and sellers in local and international M&A transactions. The team provides comprehensive assistance regarding all aspects of the M&A transaction, including taxation and antitrust.

Capital market and securities: The capital market and securities team provides legal guidance to issuing companies, underwriters and investors, both in Israel and abroad, regarding all aspects of the securities law and corporate law, and in a wide range of transactions. The team provides a full service in connection with issuances of debt and equity securities, in Israel and abroad.

Privacy, data security and cyber: Our firm’s privacy, data security and cyber team is one of Israel’s strongest and most active, advising on Israeli and EU privacy laws including on such matters as cross-border data transfers, cloud computing, use of Big Data and Artificial Intelligence in the telecoms, media, insurance, financial, transportation and other industries, data ethics, and general and sectoral data security and cyber defense compliance requirements.

Technical understanding and many years of working with clients the technology sector and in highly-regulated industries and their service providers underpins the work of the practice, which has a strong working relationship with the various regulators.

Communications: The communications practice serves a remarkable roster of telecoms and media clients. The wide range of media and telecoms clients gives the practice an edge in negotiating royalty agreements and an in-depth knowledge of regulatory and commercial matters, including production, transmission and licensing agreements. We advise on such complex matters as ISP liability for content piracy, filtering and classification of content, libel and freedom of expression, network neutrality, compliance with environmental radiation standards, infrastructure sharing, VoIP, privacy and data security, and lawful intercept.

Intellectual property: Our intellectual property expertise is backed by a solid technical understanding of software and telecoms, which underpins the IP services which we provide to clients such as large software multinationals, telecommunications operators, television and radio broadcasters, new media providers, start-ups, and retail giants.

The practice relies on substantial competition law experience to counsel clients on the antitrust implications of various provisions in copyright, trademark, trade secret and know-how licensing arrangements. The team also has unique collective rights licensing expertise.

Competition and antitrust: The competition and antitrust practice is characterized not only by deep familiarity with Israeli and international law, but also by the deep understanding of client activities and the business environment in which clients operate. The team is uniquely experienced in advising technology-related markets involving antitrust and intellectual property.

Insolvency and corporate recovery: The firm’s insolvency team has many years of experience in liquidation and receivership of companies, as well as rehabilitation of distressed companies. The team acts as administrator of corporations in liquidation and receivership, formulates rehabilitation plans and creditor arrangements for the companies and also represents creditors and officers of the companies as well as investors in insolvency proceedings and realization of assets.

Labor law: The firm’s labor law department specializes in representing local and international employers in private and public sectors, including educational institutions, hi-tech companies, communication companies, industrial companies and employee committees in all fields of labor law – private and collective. The department has extensive experience in managing complex cases and disputes as well as collective disputes.

Urban renewal : Our urban renewal team is known for its availability and personal attention, along with a broad understanding of the complexities of all aspects of urban renewal projects. The team represents some of the largest and best-known urban renewal actors as well as residents. We advise on all stages of projects, from initial offers through choosing contractors, developers, and advisers, to obtaining construction permits, financing, and mitigating tax exposure, to delivery and registration of title.

Planning and construction: The planning and construction department handles planning and licensing procedures for infrastructure, residential and commercial projects. The team has extensive experience in accompanying licensing processes throughout the country, as well as handling Land Betterment Tax aspects and consequences. The team represents a variety of public and private clients, including the National Planning and Construction Council, District Committees, Local Committees and Appeal Committees. It also handles litigation cases in Administrative Courts and in the High Court of Justice. Team lawyers take an active part in the legislative processes in the field of planning and construction.

Municipal taxation: The municipal taxation team accompanies dozens of taxpayers in procedures meant to reduce municipal tax rates and development levies. The team represents large-scale companies and other entities in complex disputes regarding charges issued by municipal authorities, as well as other compulsory payments charged at the local government level.

White-collar crime: The white-collar crime department deals with a range of White-Collar offenses, mainly relating to government corruption, tax, securities, antitrust, and money laundering. The department provides clients with cross-border legal services, combining civil, criminal and administrative aspects. The team is well experienced in working with the enforcement and prosecution agencies and in managing complex criminal financial cases including the representation of the clients in the courts and in seizure and forfeiture of property procedures.

Sports law: Our sports law department is unique among Israel’s major law firms. The department accompanies major sport teams in Israel and throughout the world. The team has extensive experience in providing legal counsel to athletes, football clubs and agents, both in local and international large-scale transactions, as well as in the representation of its clients in various legal proceedings, including local and international arbitrations.

Department Name Email Telephone
Class actions Yaron Reitar
Commercial litigation Ram Jeanne
Competition/antitrust Eyal Roy Sage
Construction and planning Amir Amar
Construction and planning Yacov Cohen
Corporate and finance Yoav Caspi
M&A Yoav Caspi
IP, IT and privacy Eyal Roy Sage
Infrastructure Yacov Cohen
Labour and employment Helit Simchoni
Real estate Amir Amar
Real estate Omer Gadish
Sports law Ehud Shochatovitch
Telecom and media Eyal Roy Sage
White Collar Crime Sharon Kohane
Insolvency and Restructuring Amit Lederman
Hi-Tech, Accelerators and Venture Capital Daniel Chinn
Photo Name Position Profile
Mr Amir Amar  photo Mr Amir Amar During his extensive legal career, Amir has been involved in many legal…
Mr Yaron Reiter  photo Mr Yaron Reiter Yaron co-ordinates the firm’s litigation practice, including its significant involvement in international…
Mr Eyal Roy Sage  photo Mr Eyal Roy Sage Eyal’s practice concentrates in competition law, technology, media and telecommunications law, intellectual…
Number of lawyers : 115
Number of Partners : 32
Number of Practice Areas : 21
Year of Establishement : 2010

TESTIMONIAL: “They are professional, responsive and original. They work very well as a team, they are coordinated… I am very happy working with them.”
TESTIMONIAL: “The best for media work”

TESTIMONIAL: “Very experienced team with a wide coverage of disciplines and excellent availability.”

Antitrust/ Competition:
TESTIMONIAL: “They are very professional, smart and sharp. They understand all of our business and truly know our goals.”

Corporate Law:
TESTIMONIAL: “The team is familiar with all relevant aspects of corporate law, and hence guarantees a full response to any issue.”
TESTIMONIAL: “A professional law firm with a brigade of excellent lawyers.”

Dispute Resolution:
TESTIMONIAL: “All the lawyers who gave me service were excellent. Patient, sensitive and above all, strive for excellence.”
TESTIMONIAL: “Professionalism and expertise in the applicable legal fields and short response time.”

Class Actions:
TESTIMONIAL: “The team is very knowledgeable and professional. They quickly research and identify our legal arguments’ weaknesses and advise how to overcome them.”

Real Estate:
TESTIMONIAL: “The partners in the real estate department are always available for every request and need.”
TESTIMONIAL: “AYR has a significant presence in the market for all its business areas.”
TESTIMONIAL: “The people are very nice and very service-oriented, and always get back to us quickly. We are very satisfied.”

  • Leading Law Firm: As one of Israel’s top law firms, AYR is a leading expert in the international law arena with years of extensive and valuable experience, providing legal services to local and foreign businessmen, senior officials, public and private corporations, global entities, investment funds, start-ups, hi-tech and industrial companies, etc.
  • One Stop Shop: AYR’s international practice includes the firm’s Mergers & Acquisition team, the Commercial and Corporate team, the High-Tech team and Law & Technology team. The teams work closely together as well as with supplementary teams (Real Estate, Labour Law, Litigation, Insolvency, White Collar etc.) to provide the firm’s foreign clients with a ‘one-stop-shop’ in Israel for all of their legal needs.
  • Cross-Border Transactions: AYR’s international teams are constantly at the forefront of cross-border M&A transactions, global financial investments and international public offerings. AYR’s goal is to provide its foreign clients with the optimal local solutions which meet their needs from day one and assist them in successfully completing innovative and complex transactions in Israel and abroad. This often requires ‘out of the box’ solutions, creative thinking and familiarity with local and foreign laws and partners.
  • Global Clients: As a result, AYR’s regular client base includes global corporations as well as local and foreign companies, partnerships, startups, investors, etc. This diverse client base allows AYR to match possible partners and to assist in fostering some of the most creative business collaborations, beyond what is locally available. Our clientele engages in various fields, including high-tech, traditional industry, e-commerce, transportation, communication, banking, retail, finance, real-estate, IT, and defense industries.
  • International Team: AYR’s international abilities are rooted in the reputable and global experience and background of its lawyers. Many of our partners and associates have international legal experience by practicing abroad (including in London, New York and South America) and many speak multiple languages such as English, French, Russian, Portuguese and Spanish, enhancing AYR’s ability to engage foreign clients with interest in Israeli businesses.
  • Cultural Understanding: Understanding the importance and specific nuances of different business cultures, the managing partners in AYR’s international teams work closely and personally with executives of foreign clients, and familiarize themself with the ins-and-outs of the specific business needs of each client and the environment in which it operates.
  • International Partners: AYR is a member of LEGALINK – an international legal network of more than 80 independent business-oriented law firms with members from the majority of the main commercial centers across the world. LEGALINK operates internationally but locally provides top quality multi-jurisdictional legal services. Through LEGALINK’s networks, AYR is able to assist its local and international clients to connect and access the best legal services worldwide.
  • Offices: AYR’s offices are located in Bnei Brak and Jerusalem, placing the offices at the geographical, cultural and business centers of Israel, providing clients with full accessibility and maximum convenience.

We believe that the values which govern our professional activities guide us towards a commitment to our community and our surroundings, and we encourage all lawyers to participate in pro bono work.

We believe that lawyers who contribute their skills and abilities to promote social rights and values can affect a real and meaningful change in the social landscape. We encourage our lawyers to initiate and take part in various pro bono social activities and we volunteer our time for the benefit of those who need us most. Recognizing that excellence and diversity are inextricably intertwined, we recruit, retain, and promote a diverse group of lawyers and support staff.

The Duke of Edinburgh International Award

The firm supports the activities of the Duke of Edinburgh International Award – Israel. The International Award program was established by the Duke of Edinburgh in 1956, with the aim of equipping the youth and young adults of all backgrounds for success in life.

The program is present in 144 countries and has some eight million participants. In Israel, several thousand Israelis aged 14 – 24 take part. They come from all walks of Israeli society: Jews and Arabs, secular and orthodox, natives and immigrants. Activities focus on the remoter parts of the country, and participants challenge themselves in an adventurous journey, in which they develop skills to better prepare them from adult life based on confident belief in their abilities to improve their own life and that of those around them.

AYR’s Head of Firm, Amir Amar, is co-chair of the Duke of Edinburgh International Award – Israel. Based on the understanding that social gaps cause social strife, he launched a new program, “Breaking the Glass Ceiling”. As part of the new program’s voyage, participants will take part in monthly meetings with civic leaders, celebrities, lawyers, academics, athletes, business people, and key figures in Israel’s cultural life. They will host workshops, give speeches, and contribute otherwise to motivate the participants to success.

Fundraisers took place at the former United Kingdom Ambassador to Israel, His Excellency Matthew Gould, and in London, in presence of His Royal Highness the Duke of Edinburgh.

To the Society’s Site >

Pitchon Lev

A highlight of our social involvement is our support of the charitable organization Pitchon Lev.

Among its many projects, this organization leads an impressive teen empowerment initiative which focuses on youth from underprivileged families, who have the potential and motivation to succeed but lack the financial means and tools necessary to fulfil their dreams and reach their potential. This program provides long term assistance to such teens and empowers them at critical stages of their lives, from high school to their enlistment into the IDF all the way through their initiation to becoming responsible and socially involved members of the Israeli community.

Young Business Leadership

Our firm also advises the Young Business Leadership. Organization, which was founded for the purpose of developing a spirit of leadership and excellence amongst teenagers in Israel, and to nurture a generation of leaders who accentuate social responsibility and ethical management. The Young Business Leadership has consistently been committed to providing resources and equal opportunities to teenagers from different backgrounds to be entrepreneurial, involved in their community, and socially responsible.

Hi-tech Industry in Israel

General background

While making up approximately only 0.1% of the world’s population, Israel stands out as one of the most innovative and technologically advanced countries in the world, earning the well-deserved moniker “Start-up Nation”.

Despite the numerous internal and external challenges presented to Israel over the past decades, the Israeli economy maintained a steady and stable growth curve, becoming a hotbed of technological innovation, with a robust economy, a strong currency and a variety of export industries.

As a “Start-up Nation,” Israel is the world leader in start-ups per capita (with 1 start-up for every 1,400 people), having founded over 2,000 start-ups in the past decade.

Daniel Chinn
Daniel Chinn | Partner & Head of
Hi-Tech | AYR

There are a number of reasons that might explain this phenomenon:

  • The limited number of natural resources coupled with the understanding that the future of the country lays in technology.
  • The unique Israeli entrepreneurship spirit which encourages risk taking, scepticism, and “outside-of-the-box” thinking.
  • The fact that students in Israel are encouraged to train in advanced computing studies from a very early age.
  • The fact that despite its small size, Israel boasts a number of world class universities, particularly in the areas relevant to the technology industry. In addition to the Hebrew University (in Jerusalem) and Tel Aviv University – two world ranked universities which cover a broad academic area in sciences, arts and humanities – Israel is also the home to both the Technion in Haifa – a university dedicated to the sciences – and the Weizmann Institute, a graduate only university also specialising in sciences with an emphasis on medical discoveries. All of these institutions, as well as other universities and institutions of higher learning, are deeply integrated in the local technology industry with continual cross-fertilisation between the academic and the business worlds. Another good example is Ben Gurion University situated in the city of Beersheva which is an integral part of the cyber security hub in the city.
  • The existence of elite technological and intelligence units in the Israeli military which give many young Israelis an opportunity to lead teams of experts and manage complicated projects at the age of 18-20. In fact, some of Israel’s most powerful hi-tech companies have been founded by former military officers who served for many years in intelligence and technological units (the most famous of them is the “8200 Unit” whose graduates find jobs in the hi-tech world immediately after their release from service).
  • Government support – Israel has a long history of governmental incentives and support for the local technology industry, including direct grants, funding of technology incubators, export grants, support for the development of generic technologies in specific areas and the like.
  • Israel houses approximately 300 R&D centres of multinational corporations who contribute both to the start-up industry and the general hi-tech industry.
  • Israeli start-up companies are supported by an active venture capital market.
    There are currently approximately 70 venture capital funds active in Israel, some of which are international VCs with offices in Israel.

All of the above combined with a widespread use of the English language and the growing desire in the general public to enter the hi-tech world influences many talented young professionals to join the industry and creates a fertile ground for fast moving start-ups to develop.

Tech hubs in Israel

The key locations in Israel in which the start-up industry is thriving are:

  • The city of Tel Aviv which is known as one of the most significant tech hubs in the world. It has the highest number of start-ups per capita in the globe and the highest investment of GDP in R&D.
  • The capital city Jerusalem has a very active hi-tech ecosystems as it hosts several incubators, R&D centres, accelerators and more than 400 active technology companies.
  • The city of Haifa is considered an industrial zone but also as a tech hub. It hosts leading companies such as Microsoft, Intel and Google and has leading academic institutes such as the Technion.
  • In the north of Israel, the Upper Galilee tech-industry emphasises food-tech and Agrotech, as it grants access to the hi-tech world to those located in the periphery of Israel.
  • In the south of Israel, the city of Beer Sheva is considered as the Cyber Centre of the country. The Israeli National Cyber Bureau, Ben Gurion University and leading global companies are all part of the cybersecurity industry of the city.

Current characteristics and trends

The following are the current characteristics and trends of the Israeli start-up industry:

  • Creating Unicorns – Over the last few years, Israel has seen the creation of a growing number of “unicorns” (companies obtaining a valuation of at least US$ 1bn) and many of these companies have either hit the public markets (mainly in the US) or been sold for significant sums. In March 2021 alone, seven new Israeli unicorns were “born”.
  • Extensive Growth in Capital Investments – Despite the challenges suffered by industries around the world, the Israeli tech ecosystem managed to survive and thrive throughout 2020, despite the Covid-19 pandemic.Investments totalled US$10bn for about 607 transactions, exceeding 2019 investments by 31% in capital and 20% in the number of deals.2021 is also expected to reach new heights in terms of capital investments in the Israeli hi-tech industry. Recently published data shows that, in the first half of 2021, the total capital raised for tech companies reached $11.9bn, already exceeding the amount raised in the whole of 2020. One of the reasons for this is the significant increase in the number of larger later stage financings. If the first half of 2021, there were 38 financings of amounts in excess of $100m each, accounting for about 50% of the total amount raised during that period, almost double the number in the whole of 2020.In compression, Europe’s growth increased by 123%, the US’s growth increased by 91%, and Asia’s growth increased by 69% over the same time period.
  • IPO Potential – Companies throughout the Israeli hi-tech industry have reached maturity levels that enabled them to turn to capital markets as a viable exit alternative. In 2020, Israeli companies made 121 funding deals raising US$ 6.55bn on the capital markets, compared to US$ 1.95bn in 2019. Deals included IPOs, follow-up offerings, PIPEs, and registered direct deals (RDs), covering equity and debt (straight and convertible) through primary and secondary offerings. This trend has continued apace in the first half of 2021 with a very significant increase in the number of IPOs in the US and in Israel, from 20 in the whole of 2020 to 48 in the first half of 2021. This also reflects a trend which has been growing over the last few years, namely a desire among both entrepreneurs and investors to grow large independent companies rather than targets for acquisitions. Examples of this include CyberArk, Lemonade, Wix, Vroom, and many others.
  • Special Purpose Acquisition Companies (SPACs) – Another trend which relates to the public markets is the investments of SPACS. From March 2020 to March 2021, SPACs have raised over US$ 88bn and they are using such funds to invest and take Israeli start-ups to the next level. A number of these deals, particularly in the mobility technology space, have already been announced.
  • Involvement of Israeli VC Funds – The share of the Israeli VC funds out of the total investments in the Israeli tech industry continues to decrease.
    In 2020, Israeli VC Funds’ share amounted to 15% of the total VC investment capital as opposed to 18% in 2015-2019.
  • M&A Decline – Over the last decade the value of approximately 587 M&A transactions made in the Israeli hi-tech market amounted to more than US$ 70bn. Nevertheless, the Covid-19 pandemic slowed much of the M&A activity in the global hi-tech industry and in Israel as well. During 2020, M&A transactions in Israel amounted to only US$ 5bn. It will be interesting to see whether this is related to the “unicorns” trend (mentioned above) and basically means that companies are given more time to grow and become even more influential players in their respective markets. Based upon data from the first half of 2021, we would expect the total amount of M&As in 2021 to exceed that of 2020, but that we have seen a significant shift from acquisitions to public offerings.

Corporate environment

  • Private Market – Israel’s corporate law is based upon the British system of corporate governance, having been put in place by the British Mandate administration in the 1930’s and 1940’s. Since Israel’s independence in 1948, the laws have been changed significantly, most recently and substantially when a new Companies Law was enacted in 1999. While the new law did make a number of improvements to make corporate governance less bureaucratic, and included an easier process for mergers, the system still lags behind Delaware in the ease of use and removal of hurdles in some layers of governance. A good example of this is written shareholders resolutions – in Israel (based upon UK law), a written resolution of shareholders is only effective if singed by all shareholders (without exception), the Delaware system allows for signature only by the majority required to pass such resolution where it to be submitted to a meeting of the shareholders. Mergers, while easier than previously, are still not as straightforward as in Delaware when an agreement and plan of merger can be effectively approved in one day. That being said, this has not proven to have a negative impact on the ability of companies incorporated in Israel from raising funds from foreign investors or from being sold or going public.
  • Public Market – Israel’s public market, the Tel Aviv Stock Exchange (TASE), is regulated by the Israel Securities Authority (the equivalent of the US Securities and Exchange Commission) and the rules and regulations of the TASE itself. Until fairly recently, the public markets have been largely divorced from the private technology industry – very few technology companies were traded on the TASE, all reporting, prospectuses and filings for Israeli companies on the TASE is in Hebrew whereas the tech world in Israel lives in English, and the departments within law firms for Israeli offerings and hi-tech work were largely separate. However, the last year has seen a significant increase in IPOs among the Israeli tech companies and has required a re-thinking of the prior separation of disciplines. It will be interesting to see whether the Israeli public markets will embrace the different business and revenue models typically seen in technology companies which would be a sign of distress in more traditional industries. Due to Israeli securities’ regulations, it does not seem that the path is yet open for technology companies not incorporated in Israel to list on the TASE, even if a large part of their operations are situated in Israel, although discussions are ongoing on this point. Finally, the TASE recently opened a new platform – TASE UP – which represents a platform for trading of shares in private companies among accredited investors through the TASE systems. Time will tell whether this platform will become popular among the sophisticated investor community.

Legal tech environment

Not surprisingly, the Israeli legal market long ago identified the hi-tech industry as a crucial part of the Israeli economy and a key part of its growth. All the largest law firms in Israel have significant tech practices coupled with M&A practices specialising in the tech world.

There is fierce competition among the top law firms for talent which can serve the technology market. It also seems that the tech sector is home to a larger number of mergers or talent hires among the law firms compared to the number of lawyers active in the area versus other areas of legal practice. Finally, according to all studies, lawyers in the tech sector earn more than their colleagues in other areas of practice.

If you have any questions regarding the above or would like more information, please contact Partner and Head of the Hi-tech Department, Daniel Chinn at

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Start-Up Nation Central (SNC) & Israel innovation authority. (2021). 2020 High-Tech Human Capital Report

Kesselman & Kesselman. (2020). The Exit Decade 2010- 2019

Beit-On, H., Meridor T. (2018, October 26). 100 Exits over 10 Years: Israel’s thriving M&A market in the Age of Diversification. Viola Group