James Stewart > DLA Piper LLP (US) > Washington DC, United States > Lawyer Profile

DLA Piper LLP (US)
500 EIGHTH STREET, NW
WASHINGTON, DC 20004
DISTRICT OF COLUMBIA
United States

Work Department

Media, Sport, Gaming and Entertainment; Consumer Goods, Food and Retail; Intellectual Property

Position

Associate

Career

James Stewart is an associate in the Intellectual Property and Technology practice and a member of the firm’s National Advertising Team. James focuses on advertising, marketing, branded entertainment and intellectual property issues. He counsels major brands, advertising and marketing agencies, prominent website operators, sports teams, cable, broadcast and streaming networks, and media companies.

James helps clients produce, acquire, distribute, and monetize content, structure and negotiate advertising and marketing agreements and navigate the intellectual property and contractual rights that affect how campaigns are activated and content is distributed across all media.

James prepares and negotiates intellectual property and advertising agreements, including influencer and celebrity endorsement agreements, sponsorship agreements, trademark and copyright licenses, content license agreements, merchandise license agreements, publishing agreements, and other license agreements related to advertising, marketing and entertainment initiatives.

James counsels clients on structuring and executing sweepstakes, contests, and other promotions to comply with state and federal anti-lottery and anti-gambling regulations governing on-line and off-line contest and sweepstakes promotions. In addition, James regularly works with clients on multi-national prize promotion initiatives.

James regularly conducts pre-publication advertising review and analyzes issues related to trademark, copyright, and right of publicity laws. James also counsels clients on compliance with FTC regulations, including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Languages

English, Spanish

Education

J.D., George Washington University Law School; B.A., Universidad de Navarra.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Rising stars)

James Stewart – DLA Piper LLP (US)

DLA Piper LLP (US) has a solid reputation in the advertising and marketing space, with the full-service team acting across a wide array of industries, though most predominantly in the sports, esports, entertainment, media, and promotions industries. Key areas of expertise include advising on global sports sponsorship agreements, celebrity, influencer and athlete endorsement deals, sweepstakes and contests, structuring and negotiation of agency and media agreements, and social media campaigns. It also has capabilities in assisting clients with metaverse, NFTs and other new media-related advertising and marketing matters. Los Angeles-based Benjamin Mulcahy chairs the national advertising team at the firm, and has extensive experience handling major sports and entertainment marketing matters, as well as digital media deals, for high-profile brands. In Washington DC, associate James Stewart focuses on celebrity and athlete endorsement agreements on behalf of brands for advertising campaigns.