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United States > Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing) > Law firm and leading lawyer rankings


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  1. Trademarks: non-contentious (including prosecution, portfolio management and licensing)
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Who Represents Who

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Noted for delivering the ‘highest levels of expertise’ in trademark and copyright law, Finnegan, Henderson, Farabow, Garrett & Dunner LLP’s practice handles registration and advises on portfolio management matters for high-profile domestic and international clients. Douglas Rettew led advice to TD Bank in a broad range of domestic portfolio management issues, including filing, prosecution, investigations and clearances. Brett Heavner assisted Xiaomi with prosecution and global brand enforcement matters, including trademark registrations. The group includes managing partner Mark Sweet, chair James Monroe, Christopher Foley and Danny Awdeh. All partners are based in Washington DC. Capital One, Patagonia and Varsity Brands are among its clients.

Considered the ‘cream of the crop in the trademark world’, New York-based boutique firm Fross Zelnick Lehrman & Zissu, P.C. acts for clients such as Chanel, Colgate-Palmolive, Johnson & Johnson, Vevo and WeWork. On the pro bono side, the firm assists clients such as Teach For America and Lawyers Without Borders with domestic and international trademark applications. Nadine Jacobson led advice to Bonobos regarding the IP aspects of its acquisition by Walmart. The team includes James Weinberger, David Ehrlich, David Donahue and Cara Boyle. Leo Kittay was promoted to partner in January 2018.

Trusted Advisor - with Finnegan

IP specialist Finnegan detail how their collaborative approach makes for a unique culture which is designed to allow them to work with clients in a way which is cognizant of the challenges facing all companies today.

The ‘excellent’ trademark and copyright practice at Kilpatrick Townsend & Stockton handles registration and enforcement matters for domestic and international clients. In Washington DC, David Mayberry assisted Marriott International with various portfolio management issues, including enforcement, clearance and transactional support. In San Francisco, Gregory Gilchrist has been advising Levi Strauss & Co on global trademark enforcement issues. Jointly led by Mayberry, William Brewster in Atlanta and Anthony Malutta in San Francisco, the department also includes Tywanda Lord and Christine James, both of whom are based in Atlanta.

Arent Fox LLP’s ‘excellent’ and ‘knowledgeable’ practice is particularly experienced in trademark matters within the media and entertainment, and technology sectors. Anthony Lupo and Sarah Bruno, who is based in San Francisco, have been acting for LG Electronics in various trademark issues, including clearances regarding advertising campaigns. The team has also been advising a number of restaurant chains on portfolio management and enforcement matters. Ricardo Fischer leads the group, which also includes Cristina Carvalho and Michael Grow. Matthew Mills and Kelli Scheid were promoted to partner in 2017. Named partners are based in Washington DC unless otherwise indicated.

Noted for its ‘outstanding industry knowledge’ and ‘consistent response times’, New York-based Cowan, Liebowitz & Latman, PC’s department has experience advising high-profile clients across various sectors, ranging from financial services to fashion and hospitality. Michelle MacGregor, who was promoted to partner in 2017, and counsel Christopher Jensen led advice to Edible Arrangements in a number of protection issues. The department, which is jointly led by counsel Lynn Fruchter and Deborah Squiers, also includes Mary Kevlin, Jeffrey Epstein, William Borchard and Robert English, who was promoted to partner in 2017. Mary Donovan arrived from Powley & Gibson, P.C. as of counsel.

DLA Piper LLP (US)’s ‘efficient’ and ‘outstanding’ team has considerably strengthened its entertainment offering following its merger with boutique firm Liner. Well-regarded group head Ann Ford continues to lead advice to Dannon on domestic matters, including trademark filing, clearance, registration and prosecution. Of counsel Ryan Compton has been leading advice to long-term client Dr Seuss Enterprises in various trademark matters, including prosecution and enforcement. The team, which includes Mark Feldman and Keith Medansky in Chicago, was strengthened by the arrival of Douglas Emhoff from Venable LLP. Named partners are based in Washington DC, unless indicated otherwise.

The practice at Dechert LLP has experience in trademark prosecution, portfolio management and clearances. In Philadelphia, highly regarded practice head Glenn Gundersen has significant expertise assisting clients with licensing, opposition and cancelation proceedings, as well as the IP aspects of transactions. Clients include DirecTV, Brietling and Zara.

Hunton Andrews Kurth LLP’s IP and technology group has considerable experience assisting clients with portfolio management, prosecutions and proceedings before the Trademark Trial and Appeal Board (TTAB). In Washington DC, co-chair Edward Colbert has been representing the World Baseball Softball Confederation in opposition proceedings brought against FIFA regarding registration issues. Also in Washington DC, Susan Smith has been advising Volkswagen Group of America and Audi of America on all domestic trademark matters, including applications, enforcement and registration. Also headed by Jeff Dodd in Houston, the team includes James Rosini in New York and Michele Schwartz in Dallas.

At K&L Gates, the department acts for domestic and international clients across a wide range of industries, with particular strength in the fashion and technology sectors. The group has been advising the likes of TripAdvisor, Valve Corporation and Chromalox on their global portfolios, including assisting with prosecution, enforcement and clearance matters. Headed by Frank Politano in Newark, the department was bolstered by arrivals of Anil Patel in Houston from Kilpatrick Townsend & Stockton and George Summerfield in Chicago from Stadheim & Grear. San Francisco-based Susan Hollander is also recommended.

Hailed for its ‘large amount of experience in the industry’, ‘excellent’ IP firm Kelly IP LLP excels in prosecution, clearance and opposition proceedings for high-profile clients. ‘Knowledgeable, responsive and creative’ head David Kelly, Linda McLeod and Lynn Jordan continue to lead advice to Disney and its related companies ABC, Marvel, Pixar, Lucasfilm and Disney Digital Network in the full range of trademark matters, including prosecution. Clients also recommend Robert Litowitz and Stephanie Bald. Other clients include the Hershey Company, Autodesk and Fox.

McDermott Will & Emery LLP’s practice often advises on the trademark aspects of major transactions, including prosecution, enforcement and portfolio issues. In Chicago, practice head Jennifer Mikulina has been leading advice to Meredith Corporation in various prosecution matters regarding its and Shape Magazine businesses. In Washington DC, Richard Kim has been assisting Medtronic with various enforcement and copyright matters. Jorge Arciniega is also recommended in the firm’s in Los Angeles office. Amgen, Heineken and Hitachi are among the firm’s clients.

Rated for its ‘first-class service’, boutique firm Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP advises on the full range of trademark matters for domestic and international clients, with particular expertise in the automobile, consumer products, life sciences and technology sectors. Thad Chaloemtiarana, who is ‘extremely bright, knowledgeable, organized and easy to work with’, successfully assisted Envoy Global with filing trademark applications to support the launch of a new mark in a number of jurisdictions. Brett August successfully represented Zebra Technologies in cancelation proceedings brought against Zebrapay regarding the client’s mark. Managing partner Bradley Cohn, Jonathan Jennings, Philip Barengolts and Robert Sacoff are names to note. All partners are based in Chicago.

A ‘pleasure to work with’, Baker McKenzie LLP’s group is experienced advising on all aspects of portfolio management, including clearance, prosecution and enforcement matters. Pamela Church, who heads the wider North American group, and Joshua Wolkoff have been assisting Lumileds with a number of matters, including the transfer of the trademark and design portfolio arising from its acquisition by Apollo Global Management from Philips. Lisa Rosaya has been handling clearance and prosecution matters for the Body Shop, including issues arising from its sale to Natura. The group includes Chicago-based head Dave Davis and Dyan House, who joined the Dallas office as counsel in 2017. Named partners are based in New York, unless otherwise indicated.

The team at Chicago-based Banner & Witcoff, Ltd. works with notable clients from the athletic apparel, internet, electronics and travel industries, among others, and is adept at advising on the full range of trademark issues, including clearance, prosecution, and enforcement and litigation. Its household-name clients include the likes of Allstate, Nike, Nokia, Toshiba and Kayak. Practice head Helen Hill Minsker leads the firm’s relationship with Nokia, which has included managing client’s US portfolio of active trademarks since early 2013. Richard Stockton is another key name in the group and his clients include energy management company Schneider Electric.

Bracewell LLP’s ‘excellent’ practice has prosecution and enforcement expertise across a range of industries, including technology, retail and energy. Practice head Erin Hennessy, who splits her time between New York and Seattle, has been acting for BJ Services in various clearance and prosecution matters arising from the launch of a number of products. Hennessy has also been assisting oil and gas exploration company Apache Corporation with clearance, prosecution and enforcement matters, as well as brand protection regarding a number of recent discoveries. David Ball, who is based in New York, is a name to note. Other clients include HTC, SAS Shoes and Fresh Innovations.

Brinks Gilson & Lione’s practice is engaged by clients across a broad range of sectors, including fashion, technology and automotive. In Chicago, co-head Howard Michael has been advising Christian Dior on various trademark and copyright matters regarding the company’s products. In Washington DC, Gregory Hillyer and Evi Katsantonia have been assisting VMR Products with enforcement and prosecution matters, including proceedings brought before the TTAB. In Ann Arbor, Steven Oberholtzer advised Continental on the IP and licensing aspects arising from its joint venture and licensing agreement with Nexteer Automotive. Co-head Andrew Avsec is also based in Chicago.

At Cooley LLP, the department has experience advising clients ranging from start-ups to SMEs across a broad range of sectors. In Washington DC, department head Peter Willsey specializes in trademark prosecution and development matters. New York-based Janet Cullum often assists clients with registration and enforcement issues. San Francisco-based counsel John Crittenden’s clients include Yelp, Tesla Motors and Nintendo.

The ‘very good’ team at Dentons handles the full range of portfolio management issues, including prosecution and enforcement. In Chicago, well-regarded co-head Samuel Fifer has been leading advice to the Drucker 1996 Literary Works Trust in enforcement and protection matters. The team has also been assisting South Coast Plaza with domestic and international trademark matters, including advertising. Co-head Carol Been is also based in Chicago and the team also includes Monica Richman in New York. The practice was strengthened by the arrivals of former Morrison & Foerster LLP partners Peter Yim and Brian Ho in San Francisco and Christopher Eide in Silicon Valley.

Foley & Lardner LLP’s practice has considerable expertise acting for clients in the fashion and automobile industries. Practice head Mark Diliberti continues to advise Harley-Davidson on a wide range of trademark issues, including licensing and sponsorship matters. Richard McKenna has been advising Caterpillar Inc on a number of domestic enforcement matters, as well as global trademark portfolio management. Jonathan Moskin and Norman Rich, who are based in New York and Washington DC respectively, are also names to note. Other clients include Ensurance, Unilever and Aristocrat Technologies. Named partners are based in Milwaukee unless otherwise stated.

The trademark and brand management group at Greenberg Traurig LLP is engaged by clients ranging from high-net-worth individuals to Fortune 500 companies in a variety of trademark matters. In Los Angeles, practice chair Susan Heller has significant experience handling clearance, enforcement and portfolio management matters, as well as proceedings brought before the TTAB. Steven Wadyka, who is based in Washington DC, is also recommended.

Jones Day is ‘knowledgeable’ across a wide range of trademark matters, including portfolio management and branding. In Cleveland, co-head Meredith Wilkes successfully advised Wendy’s on opposition and cancelation matters regarding its global portfolio. In Washington DC, co-head John Froemming and Susan Kayser led advice to Abercrombie & Fitch in various trademark, branding and copyright matters, including trademark prosecution and clearance. Houston-based Anna Raimer and Cleveland-based Carrie Kiedrowski are also names to note. Other clients include Procter & Gamble, BMW and AutoNation.

Considered among clients to be ‘highly responsive, economical, practical and trustworthy’, Kelley Drye & Warren LLP’s New York-based practice handles all aspects of trademark work, with particular expertise in the fashion and retail sectors. Practice head Andrea Calvaruso has been advising Foot Locker on a broad range of trademark matters, as well as TTAB proceedings. Michael Zinna has been assisting Mansur Gavriel with various trademark and trade dress matters, including the execution of a global trademark procurement strategy and enforcement campaign. Other clients include Gucci, Avon Products and Hudson’s Bay.

At King & Spalding LLP, the group acts for clients in sectors ranging from fashion and hospitality to energy. In Austin, Richard Groos has been representing Mary Kay in enforcement and protection matters, including opposition proceedings brought before the TTAB regarding the client’s ‘Journey’ trademark. New York-based Kathleen McCarthy was engaged by Rolex on an opposition brought against Ralph Lauren Corporation before the TTAB arising from an application of marks. The group was strengthened by the arrival of Joseph Diamante and Charles Cantine to the firm’s New York office from Stroock & Stroock & Lavan LLP. The wider IP group is jointly led by Holmes Hawkins in Atlanta and Robert Perry in New York.

IP specialist firm Knobbe Martens Olson & Bear LLP often handles domestic and international protection, enforcement and portfolio management. Practice head Jeff Van Hoosear and the well-regarded Susan Natland have been acting for Kate Spade in a number of enforcement and trade dress matters. Natland has also been assisting Chico’s with all aspects of trademark protection and enforcement regarding its three business lines. Diane Reed has been advising Partners In Leadership on all IP aspects arising from a change in management. All partners are based in Orange County.

The ‘practical’ and ‘business-focused’ group at Morgan, Lewis & Bockius LLP has strong international capabilities and experience acting for clients before the TTAB. In Washington DC, well-regarded group head Karen Butcher and Anita Polott have been leading advice to Anthem in various matters, including international trademark portfolio management, enforcement and the implementation of global trademark ownership. Butcher, Philadelphia-based Kenneth Davis and Washington DC-based Kevin Fee assisted Dr Pepper Snapple Group with the IP aspects regarding its $1.7bn acquisition of Bai Brands. Eric Kraeutier leads the wider department in Philadelphia. Clients also recommend of counsel Kristin Altoff in Washington DC.

Norton Rose Fulbright US LLP’s ‘incredibly responsive’ department excels in handling protection and transactional matters for clients across a wide range of sectors. In Minneapolis, department head Timothy Kenny has been advising FICO on all aspects of trademark work, including the development of a global strategy to rename the company from ‘Fair Isaac’ to ‘FICO’ as well as enforcement issues. In Austin, the ‘hardworking and very practicalAlicia Morris Groos acted for Yorktown Technologies on the trademark aspects regarding the sale of its GloFish brand to Spectrum Brands Holdings. Patrick Gallagher is now at Cozen O'Connor.

The team at Orrick, Herrington & Sutcliffe LLP assists clients with trademark clearance, licensing and portfolio management, often around the globe, and works across the industries as diverse as technology, pharmaceuticals, hospitality, fashion, entertainment and financial services. Examples of big name clients include BIC Corp, for which the team has recently advised on clearing social media and television advertising copy, and Donna Karan, on behalf of whom the firm manages the worldwide trademark portfolio for luxury lifestyle brand Urban Zen. New York-based Peter Vogl handled the work for BIC and San Francisco-based Beth Goldman is the key contact for Donna Karan. Denise Mingrone chairs the IP business unit from Silicon Valley.

At Troutman Sanders, the group covers the full gamut of trademark matters for high-profile clients. Atlanta-based group head Ryan Schneider and Richmond-based Robert Angle have been leading advice to Polygroup on various matters, including trademark prosecution, clearance and acquisition issues. In Orange County, Susan Stabe has been assisting Lucky Brand Jeans with trademark portfolio issues, including enforcement and global opposition proceedings. Other clients include Sugarfina, Reckitt Benckiser and Capital One.

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