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Fielding ‘absolutely world-class experts’, Davis & Gilbert LLP provides ‘unmatched depth and knowledge’ to its advertiser, brand and agency clients; its recent work includes advising multiple advertising agencies on their collective bargaining agreements with Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and acting for Phenomenon regarding its brand strategy and advertising campaign for a bike exercise and cycling company. Other clients include Goodby Silverstein & Partners, Little Caesars Pizza, Snapchat, ZocDoc and Epson America. Ronald Urbach, who is ‘genuinely exceptional’, heads the New York-based practice, which also includes Joseph Lewczak; Lewczak recently advised Samsonite and its brands on the negotiation of a charitable solicitation agreement with Susan G Komen. Richard Eisert, media specialist Allison Fitzpatrick, Aaron Taylor, Howard Weingrad and the ‘brilliantAshima Dayal are also recommended; Eisert is working with several media agencies and platforms on the impact of various self-regulatory programs (including non-cookie-based online behavioral advertising and cross-device tracking) on the advertising arena.

Frankfurt Kurnit Klein & Selz PC’s ‘fabulous’ New York-based group provides ‘fast, practical and business-savvy advice’ that draws on ‘unbelievable industry knowledge’, placing it as ‘quite simply the best and a true top choice’ for clients. The team is the ‘go-to practice’ for advertising agencies and brands regarding clearance issues for commercials that air during the Super Bowl, and handled 12 of the advertisements for Super Bowl LI. Other work included assisting agency Muh-Tay-Zik Hof-Fer with online advertising executions and acting for MediaLink and its vice chair in its sale to Ascential. Staples, PepsiCo, Dunkin’ Brands, Avon and Casper Sleep are also clients. Rick Kurnit and ‘brilliant’ National Advertising Division (NAD) specialist Terri Seligman jointly head the department, which also fields the ‘extremely responsiveJeffrey Greenbaum, the ‘excellentBrian Murphy and the ‘incredibly knowledgeableCandice Kersh. Clients also praise sports expert Christopher Chase, counsel Hannah Taylor, who is ‘an astute lawyer who interacts amazingly well with clients’; and transactional expert Gavin McElroy.

Brilliant lawyerJames Taylor and Kenneth Florin jointly lead Loeb & Loeb LLP’s practice from New York, which covers all elements of transactional and regulatory work, including advertising campaigns and promotions, the use of digital and mobile platforms, data optimization, privacy issues and content matters. The team also includes Chicago-based department deputy chair Nathan Hole, who advises emerging media and technology clients; Los Angeles-based privacy specialist Melanie Howard; Brian Nixon in Washington DC, who handles targeted advertising strategies; Seth Rose in Chicago; and Jessica Lee in New York, who focuses on digital products and content. In May 2018, in a major coup, the firm added a team from Winston & Strawn LLP that includes Brian Heidelberger and Robert Newman.

As ‘one of the most dominant firms in the industry’, Venable LLP is ‘easily a leader in an ever-changing market’ with ‘cutting-edge and on-point advice, and excellent business acumen’. Key practitioners include ‘true visionary and rainmakerJeffrey Knowles; Amy Ralph Mudge, who is ‘an up-and-coming industry leader’; and regulatory specialist Randal Shaheen. The group is highly regarded for its regulatory expertise. In a recent highlight, Mudge and New York-based Po Yi advised several leading brands and social media influencers on their responses to educational and warning letters from the FTC. Stuart Ingis is also acting for the Coalition for Better Ads on the development and release of the Initial Better Ads Standards for desktop web and mobile advertising. The department also handles transactional matters, including acquisitions and divestitures. Attorneys mentioned are based in Washington DC, unless otherwise specified.

The ‘top-tier advertising practice’ at Winston & Strawn LLP is ‘among the best in the industry’ and is commended for being an ‘extremely responsive and client-oriented team’. The group advised Bose on its sideline sponsorship deal with the NFL, assisted Ferrero with the advertising elements of its establishment of the first Nutella Café, and acted for basketball player Dwyane Wade on sponsorship deals. The team also works for advertising agencies and recently advised Rubin Postaer and Associates as agent for American Honda Motor Company on talent agreement negotiations with Tina Fey, Robert Redford, Amy Adams and Jimmy Kimmel. Liisa Thomas joined Sheppard, Mullin, Richter & Hampton LLP in 2017.

Following the hires of ‘rainmaker and compliance expertLinda Goldstein and the ‘excellentHolly Melton in New York from Manatt, Phelps & Phillips, LLP, Baker & Hostetler LLPhas established itself in the field’, providing notable transactional and regulatory experience. Recent work for the team includes advising Whole Foods Market on its brand influencer initiatives, e-mail and text marketing strategies, loyalty programs and e-commerce issues; assisting Sony Pictures Entertainment with the advertising, marketing and promotion of its entertainment products; and handling the launch of a new line of private label brands for a major American e-commerce company. The team also fields Alan Friel in Los Angeles, who advises on the technology elements of advertising.

Jenner & Block LLP stands out for its representation of media clients and brands, focusing on marketing agreements, endorsement deals, privacy matters, advertising campaigns and compliance issues. Recent work includes advising FCA US on a music video initiative in which several of its vehicle models appear in music videos; assisting Daniel J Edelman Holdings with the structuring and negotiation of its master service agreements with Universal Pictures, Comcast and Unilever; handling the promotional campaigns for Fox Cable Networks’ regional sports networks; acting for Edelman on the launch of Adobe’s global campaign featuring Imagine Dragons. assisted Paramount Pictures with multiple co-promotional agreements relating to the theatrical releases of Ghost in the Shell, Baywatch and Sherlock Gnomes. Other clients include Lionsgate Films, Groupon, ESPN, Molson Coors and Red Bull Media House. Andrew Bart is the name to note. In February 2018, Benjamin Mulcahy and Gina Reif Ilardi moved to DLA Piper LLP (US).

Notable practitioners in Manatt, Phelps & Phillips, LLP’s ‘excellent’ practice include Jeffrey Edelstein in New York and Jesse Brody in Los Angeles. The group is highly regarded for its work with brands: Edelstein recently advised AT&T on the licensing of movie and television clips used in its advertisements; Brody assisted Kia Motors America with various products surrounding the Kia Niro, including sweepstakes rules and online advertising, and also advised apparel brand Guess on the development of disclaimers for website offers, discounts and coupons. The department regularly acts for agencies, including the Martin Agency, which the team assisted with Rana’s launch of the Dine with Rana sweepstakes and advised on the drafting of a talent contract with Randy Jackson for Geico. T. Hale Boggs is Los Angeles heads the department, which also includes New York-based Richard Lawson, who is ‘technically proficient’. Former practice head Linda Goldstein and Holly Melton joined Baker & Hostetler LLP.

Trusted Advisor - with Finnegan

IP specialist Finnegan detail how their collaborative approach makes for a unique culture which is designed to allow them to work with clients in a way which is cognizant of the challenges facing all companies today.

Reed Smith LLP’s New York-based team focuses on representing brands, independent advertising agency networks and trade associations. SAG-AFTRA is a key client, which the team regularly advises on collective bargaining contracts for radio, television and internet commercials. The group also assisted a client with the negotiation of a talent agreement with Bradley Cooper to promote its partnership with Stand Up to Cancer, and acted for a quick-serve restaurant on the development of a loyalty program and new app. Douglas Wood leads the department, which also includes Stacy Marcus, who is recommended for celebrity endorsements and talent agreements; trade association specialist Keri Bruce and Washington DC-based advisory expert John Feldman.

Under the joint leadership of Doron Goldstein and Kristin Achterhof in New York and Chicago respectively, Katten Muchin Rosenman LLP’s recent highlights include advising Agave Loco on the negotiation of promotional agreements and high-profile sponsorships with sports clients such as the Chicago Cubs and Boston Red Sox, and assisting Chicago Bulls, Chicago Blackhawks and United Center with an AT&T sponsorship deal. The team also handled Calvin Klein’s model contracts with the lead actors of Moonlight to star in its new underwear advertising campaign, and assisted Boar’s Head with compliance issues surrounding the advertising of its meat and cheese products. Other clients include PepsiCo, Fruit of the Loom and General Dynamics. The group also handles advertising and promotional material clearance, product placement matters, sweepstakes and social media policies.

Highlights for the ‘brilliant’ department at Michelman & Robinson, LLP included advising Groupon on its partnership and managing agreements, contests and sweepstakes; assisting Brookstone with advertising and marketing compliance; and advising Contest Factory on the structuring of sweepstakes and contest rules. The team is also experienced in Telephone Consumer Protection Act (TCPA) matters, mobile marketing and data collection issues. Los Angeles-based Ronald Camhi and Adam Solomon in New York jointly lead the practice, which represents a mixture to advertising agencies, brands and ad-tech companies; Collide Agency, MediaLink and Societe Air France are examples.

Olshan Frome Wolosky LLP handles sweepstakes and contest law, advertising clearance matters, direct marketing issues, internet and mobile marketing law, and regulatory mandates. Practice head Andrew Lustigman is ‘an excellent name in the arena’; his recent work includes advising Insites Marketing Consulting on the development of sweepstakes programs to incentivize research projects; assisting Townsquare Media with multiple promotions, including a talent contest and a treasure hunt contest associated with a leading music festival; and acting for New York Health & Racquet Club on compliance matters, sweepstakes promotions and enrolment issues. Clients also praise Tamara Carmichael, who handles advertising and unfair competition law matters; and litigator Scott Shaffer. All attorneys mentioned are based in New York.

The ‘personable, reliable and knowledgeableBrian Anderson in San Francisco and New York-based Paul Garrity jointly lead Sheppard, Mullin, Richter & Hampton LLP’s ‘responsive and commercial’ department, which is highly regarded for its work negotiating sports marketing agreements and endorsement agreements; structuring online, mobile and branded entertainment initiatives; and assisting with compliance issues. Anderson recently handled Net-a-Porter’s global marketing campaign with the Good+ Foundation and assisted multiple clients, including 23andMe, Kate Spade and TaylorMade Golf, with all aspects of their promotional campaigns. New York-based Theodore Max is the key name for fashion companies; he counts Chanel, Swarovski, SuperGroup and Kenneth Cole Productions as clients. Brian Pass in Century City and Liisa Thomas in Chicago are also recommended; Thomas joined in 2017 from Winston & Strawn LLP and provides Tillster and Live Nation with advertising support.

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