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Loeb & Loeb LLP

321 NORTH CLARK STREET, SUITE 2300, CHICAGO, IL 60654, USA
Tel:
Work +1 312 464 3100
Fax:
Fax +1 312 464 3111
Web:
www.loeb.com
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Brian Heidelberger

Tel:
Work +312 464 3353
Email:
Loeb & Loeb LLP

Work Department

Advanced Media & Technology

Position

Chair, Advertising, Marketing & Promotions

Career

Over the past 25 years, Brian Heidelberger has represented a multitude of the nation’s most revered brands and agencies in the marketing of their products and services. Recognized as Chicago “Lawyer of the Year” in Advertising Law by Best Lawyers and cited by Chambers USA as a “practical solutions-oriented lawyer” and an “expert in the field of advertising,” Brian is sought after by clients for his cutting-edge legal and industry knowledge, responsiveness and creativity.

His diverse skill set includes providing advice and guidance in the following areas.

  • Advertising: Clearance, claim substantiation, music/talent/sponsorship licensing, branded entertainment, agency/client agreements, children’s advertising, regulated industries, and Screen Actors Guild matters
  • Promotions: Sweepstakes, contests, coupons, rebates, gift cards, loyalty programs, event/cause/entertainment marketing, and related transactions
  • Privacy: All consumer privacy law issues, such as e-mail marketing, text messaging, behavioral advertising, and marketing to children
  • New/Social Media: Social media, native advertising, user-generated content, mobile marketing, e-commerce, and domain names
  • Media/Digital Marketing: Media agency and technology agreements, including media buying, planning, placement, SaaS and PaaS, programmatic advertising services, targeted advertising, cloud-based platforms and tools, data-driven marketing agreements, and e-commerce
  • Litigation and Dispute Resolution: False and misleading advertising, copyright and trademark infringement, right of publicity and cybersquatting, including FTC, AG, NAD, SAG, and UDRP actions
  • Trademark, Copyright, and Right of Publicity: Clearance, protection, licensing and maintenance of trademarks, copyrights, domain names, and other intellectual property
  • Entertainment, Sports and Gaming: Assistance to brands, media and producers in the areas of motion pictures, television, podcasts, games and events
  • Athletes and Agents: Assistance to athletes and entertainers in the areas of trusts and estates, corporate matters, nonprofit foundations, intellectual property, domain names, and sponsorship
Brian is a frequent speaker, writer and creator of the popular Mini Law Lessons video series addressing topics related to brand marketing, promotions and intellectual property.

Education

Chicago-Kent College of Law, J.D.
Indiana University at Bloomington, B.A.


United States: Industry focus

Sport

Within: Sport

Loeb & Loeb LLP's sports group attracts praise for its 'honesty, flexibility' and 'ability to laser focus on the key issues and provide practical advice'. The team has particular expertise advising on eSports matters, such as assisting NFL athlete Reggie Bush with corporate, technology, labor, regulatory and IP aspects relating to the establishment of an eSports technology platform. Los Angeles-based Arash Khalili and Brian Socolow in New York jointly head the practice which also includes Douglas Masters in Chicago, who acted for the National Collegiate Athletic Association in trademark litigation against online gaming company Kizzang. The group was strengthened with the arrival of advertising and marketing partner Brian Heidelberger in the Chicago office from Winston & Strawn LLP; he acts for NBA player Dwyane Wade in connection with all business and sponsorship deals and intellectual property matters.

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United States: Media, technology and telecoms

Advertising and marketing: transactional

Within: Leading lawyers

Brian Heidelberger - Loeb & Loeb LLP

Within: Advertising and marketing: transactional

Fielding an interdisciplinary team based across the firm's New York, Chicago, Los Angeles, Nashville and Washington DC offices, Loeb & Loeb LLP combines media, technology, data and regulatory expertise in marketing and advertising matters. The team's impressive client roster includes Toyota, Comcast Cable Communications and Visa. In a recent work highlight the practice assisted the latter with negotiations with the International Olympic Committee to extend its Olympic sponsorship for another 12 years. Noteworthy is also the firm's advice to Amazon on mobile marketing and text messaging promotional campaigns, including advising on the Telephone Consumer Protection Act (TCPA); the matter is led by Brian Nixon, intellectual property expert Melanie Howard (both in LA) and New York-based David Mallen. Chicago-based Seth Rose is advising T-Mobile USA on celebrity talent and endorsement deals and sponsorship arrangements. In addition to acting for prominent brands, the team also assists leading agencies, such as several Publicis Groupe agencies. Kenneth Florin and James Taylor in New York and Nathan Hole in Chicago jointly head the practice which was bolstered by the additions of Chicago-based partners Brian Heidelberger, Monique Bhargava and Robert Newman from Winston & Strawn LLP in May 2018.

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Media and entertainment: transactional

Within: Media and entertainment: transactional

Loeb & Loeb LLP's media and entertainment practice boasts experience which spans the motion picture, music, theater, reality television and emerging technology sectors. In recent work highlights, the team assisted Alcon Television Group with an agreement with Amazon to pick up the fourth season of The Expanse and advised Annapurna Pictures with the formation of its joint venture with MGM and a $350m senior secured revolving credit facility with JP Morgan Chase Bank. Los Angeles-based Scott Edel, who jointly heads the team alongside Roger Arar in New York, led the advice to Tencent Pictures regarding its agreements with Skydance Media, Paramount Pictures and Twentieth Century Fox in connection with the financing and distribution of The Terminator sequel. Key names to note include Ivy Kagan Biermaem in Los Angeles for employment work; New York-based Marc Chamlin, who counts Oprah Winfrey and actress Glenn Close among his clients; John Frankenheimer and Debra White, who are based in Los Angeles and New York respectively, for music industry transactions; and New York-based partners Carol Kaplan and Stefan Schick for theater work. Following several departures to Paul Hastings LLP, the team benefits from the arrivals of Paul Swanson in Los Angeles from Irell & Manella LLP, and three Chicago-based partners from Winston & Strawn LLP, including advertising experts Brian Heidelberger and Monique Bhargava, and data and privacy lawyer Robert Newman.

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Outsourcing

Within: Outsourcing

Loeb & Loeb LLP’s 'smart and accommodating' practice group handles outsourcing matters in various industry sectors, including the healthcare, education, retail and software sectors. New York-based practice head Kenneth A. Adler and Chicago-based Alison Pollock Schwartz advised Northwell Health on the renegotiation and restructuring of legacy IT outsourcing engagements, while New York-based Akiba Stern and Washington DC-based Neil Lefkowitz assisted Claremont Graduate University with an outsourced program management agreement with Noodle Partners, which aims to provide an online degree program in information security. Similarly, the team advised the education services provider Evidence in Motion on an outsourced program management agreement with Baylor University for a physical therapy education program. Also in 2018, the Chicago office welcomed Brian L. Heidelberger, Robert H. Newman and Monique N. Bhargava, all of whom joined from Winston & Strawn LLP. New York-based associate Benjamin B. Kabak is another name to note.

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