Ms Melanie Howard > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP is well-regarded in the advertising and marketing sphere, with the team acting for a number of household name clients on a wide spectrum of matters. The advanced media and technology group is chaired by New York-based James Taylor, who has extensive experience advising on a full spectrum of advertising, marketing, and promotions-related transactions, including in adtech and privacy and data protection matters. Chicago-based Amir Azaran and Los Angeles-based Melanie Howard sit as co-deputy chairs of the group, with Howard additionally leading the intellectual property protection and luxury brands departments at the firm, with her practice focusing on the fashion, luxury and retail sectors. Rounding off the leadership team, Brian Heidelberger, also based in Chicago, chairs the advertising, marketing, and promotions group, and has significant experience advising on advertising and promotions matters, including on sweepstakes and contests. Other notable practitioners include Seth Rose, who has substantial experience handling brand and marketing campaigns, and Nerissa Coyle McGinn, who specializes in advertising matters relating to media, technology, privacy, and IP law; both of whom are based in Chicago. In New York, Kenneth Florin is noted for his expertise in new technologies, digital media, and emerging content production-related matters.

Loeb & Loeb LLP assists well-known brands in the media and entertainment space on uses of innovative new technologies through data-driven business models and transactions. New York-based chair of the practice Jessica Lee advises organizations on designing privacy programs in line with GDPR, HIPAA, VPPA, NIST and CPRA regulations. Lee is an expert in the ad-tech, e-commerce, and entertainment space as well as the healthcare and financial services industries. Chair of the media, entertainment and tech department James Taylor, in New Yok, advises clients on issues around data and new information channels in order to reach consumers and market products. Chair of the luxury brands and intellectual property practice Melanie Howard, based in Los Angeles, and advertising and marketing expert Nathan Hole, in Chicago, are key contacts for data-driven transactions. Also in Chicago, Nerissa Coyle McGinn is the key name for handling children’s online privacy issues, while Susan Israel, based in Los Angels, works closely with senior counsel Robyn Mohr, in Washington DC, on federal law matters. Tanya Forsheit departed in May 2022.

Loeb & Loeb LLP leverages the deep bench strength of locations in the US and Asia, to safeguard and manage the trademarks of such major entertainers as Tenacious D, Carrie Underwood, Christina Aguilera, and Arnold Schwarzenegger, in addition to household name multinationals including Universal, Netflix, BET, Lionsgate, and Paramount Pictures. The team is headed in Los Angeles by intangible asset acquisition and protection expert Melanie Howard, who specializes in the fashion, luxury, and retail sectors. In Chicago, Douglas Masters counsels brand owners, sports leagues, athletes, and advertisers, on brand strategy. David Grace in Los Angeles has a strong record in assisting start-ups, celebrities, and established corporates. Other key figures include seasoned litigator David Grossman and internet commerce and right of publicity advisor Jorge Arciniega in Los Angeles, Sara Crisafulli, who handles oppositions and cancellations in New York, and Tiffany Dunn, who represents recording artists and songwriters, and Bess Morgan, who manages sponsorship and influencer agreements in Nashville.

The intellectual property group at Loeb & Loeb LLP remains a force in the marketplace, leveraging the deep bench strength of locations in the US and Asia, to represent household names such as Sony, Netflix and Paramount Pictures in high-stakes copyright litigation. The team is headed in Los Angeles by fashion, luxury and retail sector expert Melanie Howard,who brings experience to matters involving cryptocurrency, blockchain and NFTs, and in New York by Barry Slotnick, a music and entertainment specialist whose past clients have included the Beastie Boys, David Guetta, and the J.R.R. Tolkien Estate. David Grossman in Los Angeles is a go-to for major clients in film and television and is currently defending Netflix and the Duffer Brothers in a copyright infringement lawsuit filed over the series “Stranger Things.” Jonathan Zavin handles matters for major recording and publishing clients in New York. Senior counsel Sarah Schacter departed in October 2022, and Wook Hwang left the firm in April 2024. Partner Tim Warnock in Nashville joined from Riley Warnock & Jacobson PLC in April 2022, and Los Angeles partners John Gatti and Lauren Fried arrived from Manatt, Phelps & Phillips, LLP in February and March 2022.