The Legal 500

Twitter Logo Youtube Circle Icon LinkedIn Icon

Loeb & Loeb LLP

Work +1 212 407 4000
Fax +1 212 407 4990
Beijing, Chicago, Hong Kong, Los Angeles, Nashville, New York and 1 more

Kenneth Florin

Work 212.407.4966
Loeb & Loeb LLP

Work Department

Technology and Outsourcing; Advanced Media and Technology


Chair Elect, Loeb & Loeb LLP; Co-Chair, Advanced Media and Technology; Chair, Digital and Social Media


Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others.


Columbia University School of Law, J.D., 1992
Harlan Fiske Stone Scholar
University of Michigan, B.A., 1988

United States: Media, technology and telecoms

Advertising and marketing: transactional and regulatory

Within: Leading lawyers

Kenneth Florin - Loeb & Loeb LLP

Within: Advertising and marketing: transactional and regulatory

‘Brilliant lawyer’ James Taylor and Kenneth Florin jointly lead Loeb & Loeb LLP’s practice from New York, which covers all elements of transactional and regulatory work, including advertising campaigns and promotions, the use of digital and mobile platforms, data optimization, privacy issues and content matters. The team also includes Chicago-based department deputy chair Nathan Hole, who advises emerging media and technology clients; Los Angeles-based privacy specialist Melanie Howard; Brian Nixon in Washington DC, who handles targeted advertising strategies; Seth Rose in Chicago; and Jessica Lee in New York, who focuses on digital products and content. In May 2018, in a major coup, the firm added a team from Winston & Strawn LLP that includes Brian Heidelberger and Robert Newman.

[back to top]

Cyber law (including data privacy and data protection)

Within: Cyber law (including data privacy and data protection)

Under the leadership of New York-based attorneys Kenneth Florin and James Taylor, Loeb & Loeb LLP also counts deputy chair Nathan Hole in Chicago, New York-based Ieuan Jolly, Melanie Howard in Los Angeles and Brian Nixon in the Washington DC office as key names to note. The practice is highly regarded for its work with advertising and marketing clients and risk management advice alongside big data and IOT issues, cybersecurity data breaches and national and international regulatory matters. Florin is a key name for the data elements of advertising and promotions, Taylor handles behavioral targeted marketing and data protection policies and Jolly advises on the intersection between data and technology transactions. Clients include Charter Communications, iHeartMedia, Time, Comcast Cable Communications and Toyota Motor North America.

[back to top]

Back to index

Legal Developments worldwide

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to