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Loeb & Loeb LLP

345 PARK AVENUE, NEW YORK, NY 10154, USA
Tel:
Work +1 212 407 4000
Fax:
Fax +1 212 407 4990
Web:
www.loeb.com

Kenneth Florin

Tel:
Work 212.407.4966
Email:
Loeb & Loeb LLP

Work Department

Technology and Outsourcing; Advanced Media and Technology

Position

Chair Elect, Loeb & Loeb LLP; Co-Chair, Advanced Media and Technology; Chair, Digital and Social Media

Career

Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others.

Education

Columbia University School of Law, J.D., 1992
Harlan Fiske Stone Scholar
University of Michigan, B.A., 1988


United States: Media, technology and telecoms

Advertising and marketing

Within: Leading lawyers

Kenneth Florin - Loeb & Loeb LLP

Within: Advertising and marketing

Loeb & Loeb LLP’s ‘fabulous’ advertising and promotions team is led by the ‘extremely knowledgeable and thorough’ James Taylor, while the ‘exceptional’ Kenneth Florin chairs the digital and social media group; both are based in New York. The department, which ‘provides amazingly thoughtful support’, handles the full gamut of advertising issues, including advertising and promotions, digital and social media, privacy, disputes relating to the Lanham Act and those before the NAD, and class action litigation. Noteworthy team members include Nathan Hole, who specializes in emerging media, litigator Thomas Jirgal, the ‘practical’ Seth Rose and transactional expert Amir Azaran - all based in Chicago - as well as privacy expert Melanie Howard in Los Angeles, the ‘terrific’ David Mallen in New York and Washington DC-based targeted advertising strategy specialist Brian Nixon. Amazon.com, Facebook, Toyota, Visa and Charter Communications are clients.

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Cyber law (including data protection and privacy)

Within: Cyber law (including data protection and privacy)

New York lawyers Ieuan Jolly, James Taylor and Kenneth Florin lead Loeb & Loeb LLP’s practice, which has a reputation for data optimization work alongside the traditional offering of international and domestic data privacy advice. In a recent highlight, the team advised a payment card client on its global privacy strategy and provided analysis of transactional data in connection with the launch of its new mobile app. The team is also advising a media company on a high-value data services contract, which involves data hosting, analytics, insights, predictive modeling and data leveraging and processing through the client’s global digital platforms. HBO, Phoenix Life Insurance, Toyota, Unilever and iHeartMedia are all clients.

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