The group at Hoogenraad & Haak is described as being ‘without doubt one of the best IP and media boutique firms in the Netherlands’ and is well-placed to assist its broad clientele on the variety of IP matters. Domestic and cross-border trade mark disputes are amongst its key areas of focus. Team lead Maarten Haak has experience litigating at various levels of court, acting for clients in the food sector, in particular in the range of IP disputes. Daniël Haije is standout for his trade mark infringement expertise. Moïra Truijens departed the team in January 2025.
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Profile
Work Department
IP law and commercial contracts
Position
Partner intellectual property
Career
Maarten Haak is an experienced litigator in cases on trademarks, product design, unfair competition and related contracts, with a track record that spans over 25 years. He is a founding partner of Hoogenraad & Haak, a boutique law firm in Amsterdam. Previously, Maarten served as a deputy judge in the Court of Appeal of Arnhem-Leeuwarden, which allows him to put himself well in the judge's perspective. Maarten is an effective negotiator and a good listener.
Languages
Dutch, English
Memberships
MARQUES, ECTA, BMM, AIPPI.
Education
University of Groningen, the Netherlands
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Testimonials
Collated independently by Legal 500 research team.
'Without doubt one of the best IP and media boutique firms in the Netherlands. Top-notch, great flexibility, excellent value for money.’
‘Maarten Haak is very knowledgeable, pragmatic and to-the-point.’
‘Luna Snellenberg knows exactly what was going on and was also very clear and firm in communication and trying to solve everything fast and with precision.’
‘Maarten Haak and Mathijs Peijnenburg are both are extremely commercially-minded, enthusiastic and responsive. We feel they understand our brand and offer good advice and strategies.’
‘Hoogenraad & Haak's legal team is distinguished by its boutique approach, offers specialised expertise in IP and IT, and we value their agility and personalised service, which allows for quick responses.’
‘The professionals at Hoogenraad & Haak are very committed to client success. They have a thorough understanding of the legal landscape. Maarten Haak is known for his strategic thinking and collaborative spirit.’
‘The firm is very knowledgeable, can explain complex matters in a simple and practical manner and are strategically clever. They are flexible and can act quickly if needed. They are easy to get a hold of and can be trusted with tight deadlines.’
Key clients
- Lidl
- Heineken
- Ahold Delhaize
- L’Oréal
- Samsung
- FrieslandCampina
- Marimekko
- Expert
- Suitsupply
- Hyundai
- Omega Pharma
- MullenLowe
- RGF Staffing
- Publicis
- Secto Design
- Wandler
Work highlights
Defended a subsidiary of FrieslandCampina from claims made by Liptis and Osiris in high stake trade mark and copyright litigation about baby milk products; led a recourse claim against its Swiss customer.
Defended the worldwide online marketplace client in a conflict with Audi and Volkswagen in relation to allegedly infringing Audi and Volkswagen branded products placed on the marketplace by independent retailers.
Represented the client against Kabushiki Kaisha Zoom in trade mark proceedings before the Benelux Court of Justice.