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ARTICLE · 02 JUNE 2022

Welcome To The Metaverse: Legal Issues Marketers Need To Consider

Davis+Gilbert LLP
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Davis+Gilbert LLP

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Since the concept of the "metaverse" was widely introduced to the public in 2021, it seems as though every day brings news of another company, brand, celebrity or product trying to establish a foothold in this digital space.

United StatesTechnology
Ronald R. Urbach
Ronald R. Urbach
Allison Fitzpatrick
Allison Fitzpatrick
James Johnston
James Johnston
Gary Kibel
Gary Kibel
Brooke Singer
Brooke Singer
Louis DiLorenzo
Louis DiLorenzo
Paavana Kumar
Paavana Kumar
Andrew Richman
Andrew Richman
Samantha Rothaus
Samantha Rothaus
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Since the concept of the "metaverse" was widely introduced to the public in 2021, it seems as though every day brings news of another company, brand, celebrity or product trying to establish a foothold in this digital space.

Clearly not a passing fad, the metaverse is rapidly shaping up to become a multidisciplinary and multi-sensory venue where new methods of interaction, community-building and self-expression can be found. It has already featured powerhouse pop stars' performances at hugely successful concerts on Roblox; opportunities for the fashion-forward to flex rare non-fungible tokens (NFTs) minted by luxury brands in Fortnite; and, in Decentraland, beer-brandsponsored virtual bars where consumers' avatars can enjoy a cold one while watching the big game.

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