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ARTICLE · 12 OCTOBER 2021

Welcome To The Future: Where CGI Influencers And The Blockchain Unite

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Many remember the birth of the CGI Influencer, popularized around 2018, out of which the digitally-rendered stars, Shudu, Bermuda, and the one and only, ...

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Many remember the birth of the CGI Influencer, popularized around 2018, out of which the digitally-rendered stars, Shudu, Bermuda, and the one and only, Lil Miquela (who's now just, 'Miquela", and currently has 3 million Instagram followers) were born. At the time this trend took off, lawyers, regulators and consumer watch dog groups wondered:  Would people understand that these weren't real people? How could a CGI Influencer recommend a product without having a body with which to use it, or have "real and honest opinions"?

Welcome to Chapter Two. 

This week, Decrypt  announced that Brud, the company who catapulted CGI Influencers to fame, was wholly acquired by Dapper Labs, the startup behind the massively-popular NFT project, NBA Top Shot. (If you still can't figure out this whole NFT thing, see this recent piece  by John Emmerling. Full transparency: I am quoted in it.)

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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