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ARTICLE · 23 FEBRUARY 2024

Wake Up Call! Five Cyber Trends Threatening Your Business Value In 2024

2023 introduced a variety of new challenges to the ever-changing business landscape, including the rapid expansion of artificial intelligence (AI) and adoption of SEC cybersecurity rules...

United StatesTechnology

2023 introduced a variety of new challenges to the ever-changing business landscape, including the rapid expansion of artificial intelligence (AI) and adoption of SEC cybersecurity rules for public companies. Predictions of cybersecurity trends in 2024 demonstrate a continuation of some of these trends, but also another additional shift that could significantly impact business valuations.

Increasing use of AI in attack and defense

A 2024 AlixPartners Disruption Index survey reported 67% of executives identified AI and automation as one of the next biggest disruptive opportunities. Organizations and ransomware operators alike are harnessing AI's capabilities. In 2023, the number of ransomware attacks doubled, with growth of automation supporting these figures. In 2024, we may see further advances as attackers leverage generative AI capabilities to boost phishing complexity and propel ransomware. AI-driven cyber attacks, including detection evasion and deception,

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