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ARTICLE · 12 JUNE 2018

Should Law Firms Embrace Artificial Intelligence And R&D Labs?

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There is a puzzle in the legal business. Our economic landscape is filling up with innovative organizations who have embraced the convergence of technology and business to meet new market demands, yet the legal market remains conservative.

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Article by Kathryn B. Whitaker, director of marketing and business development, McNair Law Firm, and Ioana Good, senior business development & communications manager, with Lowndes, Drosdick, Doster, Kantor & Reed.

There is a puzzle in the legal business. Our economic landscape is filling up with innovative organizations who have embraced the convergence of technology and business to meet new market demands, yet the legal market remains conservative.

This year at the Legal Marketing Association (LMA) Annual Conference, there was increased chatter about research and development (R&D) labs and artificial intelligence (AI) for the legal industry.

Brian Kuhn, Watson Business Solutions executive for IBM, said AI is becoming common practice in many industries, especially in health care, which is embracing advancements and redefining delivery models to create new client offerings.

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