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ARTICLE · 28 MAY 2023

Guidelines For Creating Ads Using AI

Manatt, Phelps & Phillips, LLP
Manatt, Phelps & Phillips, LLP
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Generative artificial intelligence (AI) can be a powerful tool to create and enhance advertising campaigns, but it is important to ensure that the ads are legally compliant.

United StatesTechnology
Jeffrey S. Edelstein
Jeffrey S. Edelstein

Generative artificial intelligence (AI) can be a powerful tool to create and enhance advertising campaigns, but it is important to ensure that the ads are legally compliant. Generative AI, a type of AI that can create new content, including text, images, video, audio, code and simulations, has become increasingly popular for use in many industries, including advertising. However, there are a myriad of legal issues that can arise when using AI to create ads.

Many advertisers, advertising agencies and public relations firms are now using AI chatbots such as OpenAI's ChatGPT, Microsoft's new Bing search engine and Google's new Bard chatbot to brainstorm ideas for ads and advertising campaigns. Using AI merely to help brainstorm new ideas presents some legal risks. However, using AI to create ads, either in whole or in part, presents numerous legal risks.

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