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ARTICLE · 25 MAY 2022

Game Publisher Race To Blockchain Technology: Square Enix

Winston Taylor
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It is no secret that gaming companies have been increasingly keen to integrate or express enthusiasm for blockchain technology. From late 2021 to early 2022, many industry leaders announced in-game NFT integration for ...

United StatesTechnology
David P. Enzminger
David P. Enzminger
Wooseok Ki
Wooseok Ki

It is no secret that gaming companies have been increasingly keen to integrate or express enthusiasm for blockchain technology. From late 2021 to early 2022, many industry leaders announced in-game NFT integration for a play-to-earn experience despite widespread fan opposition.1 Recently, there has been a race in acquisitions of what leaders see as the next frontier for the industry—and of course, it involves blockchain.

Square Enix, the well-known Japanese gaming publisher behind the legendary "Final Fantasy" series, announced the sale of its Western studios.2 Swedish media holding company Embracer Group will purchase Crystal Dynamics, Eidos Montreal, and Square Enix Montreal for $300 million, including the IP assets for successful franchises such as "Tomb Raider," "Deus Ex," "Legacy of Kain," and "Thief."

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