Consumer Enforcement Overview: 2024 NAAG Consumer Protection Spring Conference

Last week, State Attorneys General (AGs) and staff convened to discuss the hot topics in consumer protection in private and public sessions during the NAAG Consumer Protection Spring Conference. The Executive Director of NAAG, Brian Kane, started off the day with a theme that would echo throughout the panels – that businesses should be mindful that their industry may be defined by "the least of" the actors in the space. We provide some of the most relevant insights from the public sessions.

IS IT REAL OR IS IT NOT? A DIVE INTO DEEP FAKES, DARK PRACTICES, AND INDUSTRY'S RESPONSE

In yet another AI-related panel for the year, speakers focused on the potential consumer protection issues that could occur from deepfakes, and how the deepfake technology has grown rapidly even in the last few months. The panelists expressed that they are often concerned more with the distribution channels for AI, referred to as "gatekeepers" and platforms, than with the manufacturers