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ARTICLE · 27 SEPTEMBER 2024

California Passes New Legislation Prohibiting Unauthorized AI Replicas

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California recently passed two important new laws that aim to protect against the misuse of digital replicas which go into effect on January 1, 2025. AB 2602 aims to protect performers against unconscionable contracts...

United StatesTechnology
Samantha Rothaus
Samantha Rothaus
Jordan Thompson
Jordan Thompson
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The Bottom Line

  • California recently passed two important new laws that aim to protect against the misuse of digital replicas which go into effect on January 1, 2025.
  • AB 2602 aims to protect performers against unconscionable contracts that would unfairly grant broad digital replica rights without the performer's informed consent.
  • AB 1836 expands the state's powerful right of publicity statute to prohibit the use of AI technology to create digital replicas of deceased individuals.
  • Other states have adopted legislation of their own to combat the harms posed to individuals by the unauthorized use of digital replicas, and federal action may be on the horizon.

California's 2024 legislative session has resulted in some major new protections against the harmful use of artificial intelligence technologies. While California has no doubt embraced AI technology – launching several AI programs and initiatives to explore how AI can best serve the community, and

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