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ARTICLE · 26 MAY 2026

AI In Marketing: Where Every Brand Should Start In 2026

Seyfarth Shaw LLP
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AI is now a core part of creating modern marketing materials. Creative teams are using AI to create content, personalize experiences, streamline design workflows, and scale creative production faster than ever.

United StatesTechnology
Matthew Moersfelder
Matthew Moersfelder
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AI is now a core part of creating modern marketing materials. Creative teams are using AI to create content, personalize experiences, streamline design workflows, and scale creative production faster than ever. As these AI tools continue to evolve, so do the opportunities and the risks.

This guide breaks down challenges marketers face today and the practical steps leading brands are taking to use AI confidently and responsibly.

How AI Is Being Used in Marketing Today

Marketers increasingly rely on AI to:

  • Generate copy, images, videos, and campaign concepts
  • Personalize customer experiences using real‑time data
  • Speed up design and production cycles
  • Support creative ideation and experimentation

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