Not everyone loves numbers and spreadsheets as much as us folks
at ORBA! And, it is
not easy communicating financial performance for investors. Many
accounting firms put out entire White Papers on this subject, so
keep in mind there is plenty of detail I could go into here. In the
interest of your precious time, however, I'll try and keep this
brief.
Inc. recently published an article
titled,
Seven Horrifying Mistakes Founders Make in Their Pitches, and
that got me thinking about what the best approach is, specifically
when communicating financial performance to investors.
Be Innovative
First, your financials should tell a compelling story. I am not
suggesting you walk in beginning with, "once upon a
time...," but the narrative you tell with your finances will
be what, in the end, seals the deal. What I actually mean by
telling a story, is capturing your financial reports in an
innovative way. Do not simply print off your financial statements.
Investors are
