ARTICLE · 04 AUGUST 2023

Using AI In The Hospitality Industry

KPPB Law

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The prospects for the integration of the rapidly involving Artificial Intelligence (AI) are particularly promising for the hospitality industry, where it can have a sizable impact...

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The prospects for the integration of the rapidly involving Artificial Intelligence (AI) are particularly promising for the hospitality industry, where it can have a sizable impact in increasing operational capacity, reducing human error, and enhancing service.

For example, intelligent reservation systems powered by AI are being adopted to provide 24/7 customer support, reducing wait times, and increasing efficiency. Guests can interact with virtual assistants or chatbots to inquire about availability, make reservations, and receive personalized recommendations. Additionally, facial recognition technology is being employed to secure the check-in process, improving security and convenience for guests. This technology enables a seamless and contactless check-in experience, similar to its application in airports.

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