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ARTICLE · 02 SEPTEMBER 2018

Unixiz Settles COPPA Allegations With NJ AG

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Unixiz, operator of the i-Dressup site, reached an agreement with the New Jersey Attorney General to settle charges that the company had violated the Children's Online Privacy Protection Act and the New Jersey's Consumer Fraud Act.

United StatesPrivacy
Pavel Sternberg
Pavel Sternberg
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Unixiz, operator of the i-Dressup site, reached an agreement with the New Jersey Attorney General to settle charges that the company had violated the Children's Online Privacy Protection Act and the New Jersey's Consumer Fraud Act. The New Jersey AG claimed that Unixiz violated these statutes by collecting information about children without first getting parental consent. The AG's investigation into Unixiz's privacy practices began after Unixiz disclosed a data breach in 2016. Users of the i-Dressup site created accounts with the site (and thus established usernames and passwords). In 2016 hackers accessed approximately 2.2 million users' names and passwords.  In response to the breach, the New Jersey AG launched an investigation into the company. The investigation revealed that in addition to failing to safeguard its users' information, Unixiz did not get parental consent before collecting children's personal information, as required under COPPA. Included among its

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