Help Wanted! CIPA Law Reform On The Horizon?

In our piece immediately preceding this one, we briefly discussed revived legislation aimed at curtailing the unintended reach of the California Invasion of Privacy Act (“CIPA”). Herein, we discuss in detail the proposed legislation, recent amendments to the bill designed to change CIPA’s laws, and the effects that the proposed legislation would have on the breadth of CIPA, if enacted.

CIPA Law Aimed at Curtailing Abusive Litigation

Initially introduced in early 2025, Senate Bill 690 (“SB 690”) seeks to amend the CIPA law which originally was enacted to prohibit: (1) unlawful government and law enforcement surveillance; and (2) recording communications without the consent of all parties. While CIPA was devised with good intentions, in recent years, the plaintiffs’ bar has weaponized the law to claim that it applies to internet tracking technologies utilized by virtually every website in today’s eCommerce industry. Against this backdrop, SB 690 aims to curb the rise in litigation