Florida Is The Latest State To Consider Comprehensive Data Privacy Legislation

The Florida state legislature is considering a sweeping data privacy bill introduced by Governor Ron DeSantis in February.  House Bill 969 is the latest state provision to follow in the footsteps of the California Consumer Privacy Act ("CCPA"), the California Privacy Rights Act and the Virginia Consumer Data Protection Act, in giving consumers greater control over how their personal information is used while imposing greater restrictions on companies' use of that data.

Similar to the California and Virginia laws, the Florida bill would apply to most for-profit entities that do business in Florida and have annual global revenue of over $25 million.  It would also apply to entities that either buy, sell, receive or share the personal information of over 50,000 Florida residents, households or devices annually, or that derive at least half of their global annual revenues from selling or sharing information about Florida residents.  The bill imposes a number of