CCPA's Third Amended Regulations

Summary

On March 15, 2021, former California Attorney General, Xavier Becerra, announced additional California Consumer Privacy Act (CCPA) regulations. These new changes went into effect on March 15, 2021.

Consumer's Right to Opt-Out Offline 

Currently, businesses that must comply with the CCPA and that "sell" personal information under the law are required to provide a right to opt-out notice in a way that "is easy to read and understandable to consumers." For businesses with webpages, consumers should be directed to click the "Do Not Sell My Personal Information" link if the consumer wishes to opt-out.

Since enforcement of the CCPA began, there has been some confusion on what the proper procedures are for businesses that collect personal information offline. The new amendments now require businesses to provide consumers an offline method for submitting an opt-out request. For example, if the business is a brick and mortar store, the business "may inform