California Voters Approve CPRA

On November 4, 2020, California voters approved of the ballot initiative Proposition 24, more commonly known as the California Privacy Rights Act (the "CPRA"). The CPRA goes into effect on January 1, 2023, and will expand several of the existing protections in the California Consumer Privacy Act (the "CCPA").

As background, the original CCPA emerged in 2018 as a compromise between legislators and the advocacy group, Californians for Consumer Privacy, which had secured a ballot measure vote for its proposed privacy law. Californians for Consumer Privacy withdrew the ballot measure upon the passing of the CCPA. However, the group became concerned that amendments to the CCPA resulted in diluted privacy protections, and it thereafter secured a spot on the 2020 ballot for California citizens to vote on the CPRA.